Thanks to the evolution of technology and the internet, online commerce has come a long way.
Everyone has access to high-quality softwares and tools to create a successful e-commerce brand. This means there’s a plethora of competition even in the most niche industries.
So, how does someone beat the competition? Thankfully, there are a few aspects of e-commerce that, if executed correctly, can help your brand stay at the top.
Urgency, Interaction and Personalization are your best friends. You must immediately react to a customer’s action, interact when they need you, and solve their problems with personalization.
This is where monitoring Facebook groups for keyword mentions is a massive help. Not only can you tend to your customer’s needs but also generate quality leads by understanding discussions around your brand and products.
So, how do you monitor Facebook groups for keyword mentions?
In this article, we’ll discuss all you need to know about monitoring keyword mentions, and using Facebook groups to scale your brand by many folds.
What are Facebook Groups?
Consider Facebook groups as virtual communities of users sharing the same interests. Anyone on the Facebook platform can create a group, and invite users. Members can have discussions around a topic, share content and cultivate meaningful connections.
For instance you can have a group about custom anime t-shirts. Here, anime enthusiasts can share favorite designs, experiences, inspirations and more.
Facebook allows you to create three types of groups:
1. Public Groups: These are open groups where anyone on the Facebook platform can participate and has access to the content of the group.
2. Closed Groups: If you have a closed group, only members can access the content and participate. But the group will be visible to the public.
3. Private Groups: Such groups aren’t visible to non-members and usually used for private matters or highly sensitive discussions.
How to use Facebook Groups to drive your Business?
Facebook groups offer a plethora of information and opportunities to understand your target audience better, generate leads, and listen to your valuable customers. With a properly managed Facebook group you can build a healthy community of your customers and market your products organically.
Audience segmentation
With a Facebook group with users interested in your brand, you’ll always have a pool of customers at your fingertips. Not only can you use this as an opportunity to convert them into valuable customers but also understand what they love about your brand and what needs improvement.
Meaningful interactions
Interacting with your customers is one of the key elements of e-commerce success. Your customers want to feel valued and treated as a priority. This is where Facebook groups help you with a community environment.
Group members can post queries, provide feedback and share experiences with your products with others. You can actively participate in discussions to make them feel valued and convey brand values.
Customer support and feedback
Providing round the clock customer support to everyone isn’t simple. But with Facebook groups you can achieve this with ease. This Is because customers are happy to spare some time if they know you are already tending to their issues.
Hence, as soon as a customer reports an issue, seeks assistance or asks questions you can provide real-time support with a reply. This tells them that you acknowledge their issue and are committed to quickly provide a solution.
User-generated content
User-Generated content speaks volume about your brand. When users see people using your products, they are automatically enticed to enquire or at least show an immediate interest. This Is great because you can repurpose such content shared by the members and post them on your brand’s other social media accounts to reach more users.
Loyalty rewards
Rewarding loyal customers who keep choosing your brand over thousands of competitors is a great way to retain them for longer. These customers not only become brand advocates but also inspire others to become the same for the rewards. You can reward group members with coupon codes, early access to upcoming products and exclusive deals to attract more sales.
Market research
Market research is the backbone of your brand. A properly conducted market research helps you understand what products will bring maximum customers and what to avoid. Facebook groups provide you with a solid platform to research your customers. You can collect direct feedback from group members to guide product development making sure everything is around your customer’s needs.
Why is monitoring Facebook Groups for keyword mentions important?
We discussed how Facebook groups are resourceful in helping your brand grow online. But how do you monitor the interactions, and discussions around you? If you have a group with thousands of members, manually monitoring the actions won’t help you.
Imagine scrolling through hundreds of posts only to find brand-mentions in a few. This would waste valuable time of your team where they might miss out on a few posts requiring immediate action.
There’s an easier way to monitor the posts and discussions.
Monitoring Facebook groups for keyword mentions helps you get notified as soon as a member mentions specific keywords. Now, you can follow up quickly and won’t miss out on discussions around your brand.
Keep tabs on your brand reputation
Your brand reputation is your way into bagging high-quality leads. You want customer circles to talk about how premium your product is and spread the word to their friends ensuring next time someone wants a product in your niche, they should at least look into you. Hence, keeping tabs and following what users are talking about you, not only in your group but also similar groups on the platform can help you stay at the top of your game.
Do a competitor analysis
If you beat your competitors, you have the market to yourself. A major part of it includes understanding what your competitors are doing and what your shared customer circles are discussing about them. By monitoring keywords related to your products and services offered by your competitors you can know what they are up to.
Stay on top of market trends
Staying on top of market trends helps you shape business strategies, understand the challenges or opportunities in the industry. By tracking for specific keyword mentions in Facebook groups in your industry you can find what’s resonating with your target audience.
How to monitor Facebook Groups for keyword mentions?
Monitoring Facebook groups for keyword mentions gives you the superpower to take your business to the next level. There are a few methods which you can use to achieve this.
Manual monitoring
While not the preferred or the most efficient method, you can manually monitor keyword mentions using Facebook’s search function. Look for mentions in comments, posts and discussions to actively participate and research.
Facebook Group Alerts
Facebook understands the importance of monitoring keywords and lets you set up notifications for specific keywords. This means anytime a group member mentions your keyword, you’ll receive a notification.
Group Alerts only when you are an Admin or Moderator of the Facebook Group. It’s not possible with this native alert system to setup notifications of mentions in groups you don’t own or are a moderator of.
If you’d like to monitor for keyword mentions in Facebook Groups that you don’t own or that you aren’t even a member of, there are various 3rd-party tools that you can use, like: Groouply, Groupstracker or Ddevi.
Groouply
Groouply is an amazing tool for monitoring keyword mentions in Facebook groups.
But what’s great is, you can do so much more. You can set up notifications by email or text and collaborate with your team by adding their email or phone numbers.
Here are some prominent features of Groouply:
- You get access to AI tech which helps you understand the sentiment around your brand in Facebook group conversations.
- The word cloud feature lets you find the frequently mentioned words, monitoring which can help you understand the audience better.
- You can monitor closed and open groups for posts, comments and links.
- Use the Groouply app to search for relevant groups and use filters to find the most active ones.
- Groouply offers an API which you can expose to pair with other services you offer.
Groupstracker
Groupstracker is another keyword monitoring software for Facebook groups.
With a plethora of features, it offers you an all-in-one destination to make the most out of your keyword tracking. You can set up alerts to get notified if someone mentions your keyword in a post or comment even if you aren’t an admin.
Here’re some great features you get with Groupstracker:
- With its aggressive tracking algorithm, you can get notified as soon as someone is searching for your products.
- Monitor public and private Facebook groups.
- You can monitor your competitors’ activity.
- Use Chat-GPT’s sentiment analysis power to understand the emotions behind a mention. This also includes creating and receiving answers to custom questions.
Devi
Devi is a multi-platform monitoring tool.
Not only can you use it to monitor keywords in Facebook Groups but also from LinkedIn, Reddit, Global newspapers, Website blogs and Twitter posts. It is amazing to find leads from many sources quickly.
Here’re some prominent features of Devi:
- You can create personalized messages and comments for your leads with AI.
- Lets you track private or public Facebook groups without admin permissions.
- Understand the intention behind a keyword mention.
- You get a curated dashboard with all your monitoring data with the choice to start/stop the monitoring with a click.
Conclusion
Now you know how to monitor Facebook groups for keyword mentions.
Facebook groups are a great way to build communities of leads, participate in conversations, receive real-time feedback and monitor keyword mentions.
While as a Group owner you can achieve this with Facebook Group Alerts, you can also leverage third-party tools like Groouply, Groupstracker and Devi for groups that you don’t have an Admin or Moderator role in.