Ads are one of the most integral parts of a brand’s marketing success. Researched and well-crafted ads effectively influence audiences and entice them to take action on your CTA.  But coming up with unique creatives which bring results is tricky. This is because there’s already massive competition in every industry. But following a researched-based approach, … Read more →

The competition in the marketing world has skyrocketed over the past few years and it’s safe to say, if you are not at the top of your game, you are losing profitable customers continuously.  At the core of any marketing strategy lies content and advertisements are the medium connecting your content with the customers. Hence, … Read more →

Facebook is the largest social media platform in the world. It offers a plethora of features through its web and mobile platforms to over 2.3 billion users globally. Thanks to the massive user-base, millions of brands explore opportunities to identify and target potential customers. This Is where Facebook Ads shine. With the Ads Manager you … Read more →

Have you found a highly relevant Facebook Group whose members are the ideal target group for your product or service? And are you wondering how you can laser-target your Facebook ads exactly to those people, so you can avoid wasting ad budget on broader targeting? You’ve found what you’re looking for, because in this article … Read more →

Facebook is one of the most valuable companies in the world. Its over 2.7 billion users speak volumes of its success in the social media industry. With a market cap of $562.19 billion, the tech giant follows a unique yet simple business model to generate revenue. Despite such a massive valuation, what’s interesting is, the … Read more →