Facebook interest targeting tool for advertisers

InterestExplorer is a Facebook interest targeting tool that helps advertisers of all sizes to lower their costs and reach more relevant audiences, by revealing thousands of hidden Facebook interests.

Everything you need to know in 2 minutes and 27 seconds

What you can do with this Facebook interest targeting software

Whether you are running ads for e-commerce, local businesses or consultancy, our Facebook interest finder helps you find the perfect interests to target - without your competition even knowing they exist.

Find hidden interests

FB ads manager shows just 25 interest suggestions and FB audience insights shows you interests that most often can't be targeted with ads. We'll show you 1000's of hidden interests that can be targeted.

Speed up your research

Enter any broad topic and our software will return a neatly sorted list of interests that you can target. Save hours of manual research and pick hyper-targeted interests you would've never found yourself.

Optimise your workflow

When you've cherrypicked a selection of interests, you can copy-paste these straight into your FB campaigns. You can also save interests to re-usable projects or export the interests to a downloadable CSV file.

You need a Facebook interest tool

Facebook hides interests. So we created software that uses the Facebook Marketing API to reveal thousands of interests that are not suggested by Facebook Ads Manager.


Facebook ads manager shows just 25 interest suggestions...

When you enter a keyword in the detailed targeting section in Facebook Ads Manager, it shows a dropdown with 25 interest suggestions. And they show the exact same 25 interests to over 6 million advertisers.


Explore thousands of targetable but hidden Facebook interests

InterestExplorer uses the Facebook Marketing API to reveal interests that remain hidden for most advertisers. Save hours on interest research to find the perfect low-competition targeting.

Transform your ad campaigns

Stop wasting time and money on research and ineffective interest targeting.

Without our software

  • You're targeting the exact same "public" interests that everyone else is targeting too, and paying the price.
  • You're frustrated by FB audience insights that shows you relevant interests that can't be targeted with ads.
  • You're spending a lot of time to research niches and to find relevant interests to target... if you can find any.

With our software

  • You're targeting hyper-relevant interests that most other advertisers can't find, resulting in lower ad costs. 
  • You're delighted when scrolling down a neatly sorted list of relevant interests that can all be used to target your ads. 
  • You're spending a few minutes on research to find relevant interests that you would never ever thought of yourself.

What others say about it

Thousands of next-level Facebook marketers use InterestExplorer as their secret weapon.


Best thing I've seen in the marketing world this year. Bought instantly! Thanks for this!!!

Dominick Pirone


This tool is awesome! Just signed up and it's already found interests that didn't even cross my mind.

Derek Dirks


I love InterestExplorer, it's a crucial part of my planning process for Facebook Ad Campaigns.

Marie Evans


I bought this and it works just as described. Well done.

Brad Watts


The developer api is one of the secret weapons of next-level marketers.

Ryan Ellis


I pays for itself pretty quickly. Good work to the InterestExplorer team.

Andrew Breen


It's really fun to find so many more interests and it gives you a ton of ideas about what your audience likes.

Chris Burbridge


An indispensable tool that amplifies my ability to target high quality audience in my daily work.

Nicholas Johnstone


The analytics tool is a game changer. It gets me better click rates and better sales results.

Keith Cangiarella

There's more...

Interest level statistics

Facebook Ads Manager allows you to see campaign stats at the account, campaign, ad set and ad level. We use the Ads Insights API to show you statistics at the deeper level of interests.

But wait...there is more...

Interest highlighter

We've built a Chrome extension that highlights targetable interests in Facebook Audience Insights, so you don't have to copy-paste interests to find out if they can be targeted.


Simple pricing for individuals, teams and agencies.