How this cold-traffic Facebook campaign pocketed $7.06 for every $1 spent by targeting secret interests.

Struggling to get your Facebook ads running profitably?

My weird discovery will surprise you.

For the past few years I've used Facebook ads to promote a wide variety of things. From t-shirts to affiliate offers to now mainly my own digital products.

Facebook ads are still my most profitable paid traffic source, but back in the days it used to be a lot easier than it is now.

There was always competition, but not like today.

What happens when 10+ million advertisers compete with you for the same audiences?

It drives up your ad costs, devours your ROAS and makes it increasingly difficult to run profitable Facebook ad campaigns.

Increasing ad costs are a direct consequence of the ever growing number of Facebook advertisers.

More than 10 million according to a recent count.

The competition amongst advertisers drives up the bids for ad impressions in Facebook's ad auction.

Exactly how they like it.

More reach + more competition equals more profits.

For Facebook that is.

In the beginning it was not that bad but over time my ads became more and more expensive.

To the point where I was forced to turn off campaigns because they were only costing me money.

I had to find a solution first, instead of throwing more money into a leaking bucket.

So I started digging.

Guess what I found?

Facebook buries interests. There are actually thousands you could be using.

These hidden interests are more targeted and the audience contains fewer people whom Facebook incorrectly sees as interested.

Here's what I did:

I removed the "public" interests from my targeting and added these hidden ones.

Then I also layered these to force Facebook to show my ads just to the people in my target audience that shared more than one hidden interest.

Finally I excluded all my website visitors to make sure the campaign would reach 100% cold traffic.

The results were undeniable.

By using these hidden interests, my campaign reached a 706% return on ad spend.

Meaning, I made $7.06 for every $1 spent. To cold traffic.

Even after scaling the volume, the campaign still banked $4.80 using this hidden interest technique.

That's when I realized that the key to turning Facebook ads into profits, is targeting untapped audiences.

When you target interests with low competition (because hardly anyone knows they exist), you drastically slash your costs and improve your ROAS. 

That means you can make more money from the exact same ad spend. 

And use the extra profits to buy more ads!

So how do you unearth the 1000's of hidden interests that Facebook is trying to bury?

Facebook has a backdoor that gives access to more targeting data.

Everyone knows Facebook Ads Manager. Us marketing folks use it to create our ads and setup targeting.

But there's another entrance to Facebook's targeting options.

This one is much less known.

Facebook's Marketing API, created for software developers.

I discovered that through this API you can get access to many more interests than just the handful that are auto-populated inside Facebook Ads Manager.

Literally thousands.

And while they aren't suggested, you can enter them into Facebook Ads Manager when setting up your targeting.

Just like any other interest.

The only way to access the thousands of interests that Facebook hides, is learning how to code or...

with a tool that can see under the surface!

INTRODUCING

InterestExplorer

Uncover 1000's of hidden interests you can use to run more profitable Facebook ad campaigns.

This easy-to-use software lets advertisers like you search 1000's of hidden interests via Facebook's API - in seconds!

So you can:

Let me give you a quick comparison:

This tool is perfect for:

Find 1000's of hidden Facebook interests that let you out-advertise your biggest competitors.

Here's how it works:

InterestExplorer is 100% safe to use.

You'll never compromise your Facebook ad account. 

Thanks to privacy initiatives (like iOS updates), interest targeting is now your best bet.

Future-proof your targeting by relying less on the algorithm.

For years, marketers have increased their reliance on Facebook's algorithm by leveraging lookalike audiences.

Or even giving Facebook full control by using broad targeting.

But any algorithm is only as good as the data it is fed.

Recently privacy initiatives, such as ITP and the iOS updates, have had a major impact on Facebook's ability to collect cookie data on websites outside of their ownership.

And as a result, using targeting options that require this data now leads to higher costs that eat away your profits.

The good news is: 

Interest targeting is unaffected by all of this.

Because Facebook largely infers interests from user behavior within their own platform, such as: profile information, page likes, groups and the content users engage with.

Interest-based targeting is what once attracted millions of advertisers to Facebook.

And where they're now fleeing back to, to get the lowest costs and highest returns.

BONUS TRAINING

How to find the most profitable Facebook interests for any offer (even in niche markets).

Get access to our "Interest Targeting Intensive" masterclass, that teaches how to best target your ideal customer persona.

In this training you'll discover:

• Our repeatable 3-phase process to launch profitable Facebook campaigns, even if you struggled before.
• The "but nobody else" criterion to pick interests that define your perfect audience and isolate everyone else.
• How to create an interest profile that beats the performance of single interests every time.
• The 10/10K rule I live by when budgetting ads.
• Which mistake causes your new campaigns to start off great and then decline after a day or two.
• The #1 targeting trap Facebook lures advertisers into. 

It doesn't matter if you are brand new to Facebook ads or a seasoned ads veteran, you wouldn't want to skip this.

By the end of the masterclass, you'll know exactly how-to use interest targeting to build money-making ad campaigns. 

Let InterestExplorer help you run more profitable campaigns for 30 days risk-free.

Your purchase is protected by a "no nonsense" guarantee.

If you decide to get InterestExplorer today you'll have 30 days to put it to use and improve the performance of your ads. 

In the unlikely event it doesn't meet your expectations, we'll just refund your full purchase amount - no questions asked.

It's as simple and straight-forward as that.

And, even better, you can still keep access to the training.

So, InterestExplorer either proves its value to you by showing hidden (low competition) interests that boost your results...

Or it costs you nothing.

With a lifetime license, InterestExplorer pays for itself multiple times over.

Because hidden interests will get you cheaper clicks and higher profits. 

You'll save time, find hidden interests you would've never found and improve your ROAS.

InterestExplorer is used by 12,408 smart marketers, just like you.

FAQs

Yes, you get all future software updates and new features free for life.

... and answers to other questions:

Within the next 24 hours you could already start seeing lower cost per clicks on your ads.

Clone your campaign, apply hidden interests and see results fast.

Would you like to target hidden low competition interests, so you can lower your ad costs and improve your ROAS?

While at the same time cutting back the time spent on audience research?

And do you want to see results fast?

Well... 

If you decide to test drive InterestExplorer, you'll have instant access to thousands of hidden Facebook interests.

Within the next 60 minutes you could be cloning one of your existing campaigns with hidden interests, so you can start seeing lower cost per clicks within a day from now.