Want to know what I discovered?
Facebook™’s API documentation for developers.
Doesn’t sound like a fun thing to read during a rainy afternoon. But I did - I read every letter.
And I’m glad I did, because what I found in there blew my mind.
I’ve been running Facebook™ ads for many years. With a 1M+ ad budget at my corporate job. And with my own money for various side-projects (software, online courses, affiliate offers and POD).
I thought I knew it all...
I took courses from the gurus, ran a lot of experiments and followed blogs and podcasts. To make sure I was up-to-date on the latest news.
Because Facebook™ makes changes all the time.
Over the years I’ve seen the platform change, and I’ve seen the competition increase a lot (and CPM's skyrocket ). You’ve probably noticed this too when you’ve been around for some time.
And if you’re just new to Facebook™ ads you must’ve noticed that it’s not easy to get a positive ROI.
At least… not if you’re doing what everyone else is doing.
But I was doing it all wrong.
I tested images / videos, copy, interests, etc.
But it didn’t work - at least most of the times it didn't. A few years ago it was still OK, but competition became intense and more recently I really struggled to get a positive ROI on my campaigns.
On cold-traffic that became close to impossible even.
I started Google'ing like a maniac, looking for solutions. For fixes.
So that rainy afternoon, I immersed myself in the Facebook™ developer’s docs to see if there was something in there that I could use to improve the performance of my campaigns.
I hoped to find some small tricks, new features or whatever…but then...
I found that Facebook hides most targetable interests.
They just show 25 interest suggestions in the Facebook™ Ads Manager.
And some more in Facebook™ Audience Insights (but most of these can’t even be targeted with ads).
While there are MANY more.
But they’re hidden in the Marketing API - that's luckily not only available to developers, but to anyone with a Facebook™ profile.
In the image you can see what it looks like - and in the free workshop I'll teach you how to access it. No software needed. Just your browser, a notepad and a Google Sheet to save your finds.
It's probably the best kept Facebook™ ads secret because developers don’t run ads.
I literally became obsessed with finding more stuff that I wasn’t told about Facebook™ ads.
And even found another interest targeting “trick” that no-one had ever told me. I thought about it a lot and I think the Facebook™ gurus know this, but they keep it a secret on purpose.
Right after implementing I saw great results, but I was still anxious it would be a one-off lucky shot.
I did a small experiment to test my findings
And this experiment outperformed every other campaign I ever ran.
It was an experiment where I used interests to target 100% cold traffic. I created two identical ads that targeted the same set of interests - pointing to the exact same offer.
In both ad sets I injected the strategy I named "interest hacking" and in the second ad set I also applied the "interest layering" strategy I'll explain in detail in the free training.
The results speak for itself I think…(sorry it's a bit small, I'll show all the numbers in the training).
It resulted in 319% ROAS
So $1 in - $3.19 out.
This is 100% cold-traffic - in a very competitive niche...using just interest targeting.
UPDATE: when I scaled the budget the ROAS even increased to 706%, so $1 in - $7.06 out.
I'll trade for every day!
… to me it’s clear now.
Facebook™ hides interests and doesn’t explain the millions of advertisers on the platform HOW they should actually use interest based targeting. So they're all doing it the wrong way.
In the free training you’ll learn how to use the Facebook™ Marketing API to reveal interests that are hidden to most advertisers. And how to fix your interest targeting by forcing Facebook™ to show your ads not to EVERYONE but only to people that have the highest chance of converting.
It’s a hands-on workshop, but you don’t need to have any tech skills (just a few mouse clicks).
Enter your email below to access the training.
Did you scroll all the way to the bottom without reading?
Here’s the TLDR;
I discovered that Facebook™ hides many of the interests you can target AND I found a trick that skyrocketed my cold-traffic interest campaign to 706% ROAS. I’ve created a free training to teach you how I did it using the Facebook™ Marketing API - so you can use this secret weapon too.
DISCLAIMER: The results stated above are my personal results. Your results will vary and depend on many factors. This website in not a part of Facebook™ or endorsed by Facebook in any way. Facebook™ is a trademark of Facebook™, Inc.