Influencer whitelisting on Facebook & Instagram, step-by-step guide

Are you looking for new ways to maximize your clients’ reach and engagement? Influencer whitelisting on Facebook and Instagram might be the game-changer you need!

Recent statistics reveal that Influencer whitelisting is 20-50% more effective than traditional social media ads. 

By allowing influencers to promote your clients’ products through their own profiles, you can unlock powerful ad targeting and optimization capabilities that drive significant engagement and ROI.

While the process of whitelisting can often seem complex, it is surprisingly straightforward to set up. That’s where this guide comes in. 

In this step-by-step manual, we have broken down the entire whitelisting process into clear, actionable steps so you can quickly elevate your clients’ social media presence.

What are the benefits of influencer whitelisting?

Influencer whitelisting, also known as creator licensing, is a collaborative agreement that requires brands to get access to an influencer’s social media accounts in order to run ads through their profile. 

This paid partnership leverages the influencer’s established audience to organically present ad content. 
Let’s take a look at some of the key benefits of influencer whitelisting:

Amplified brand exposure

Facebook and Instagram users are more inclined to engage with content from their favorite influencers rather than traditional ads. 

In fact, 49% of consumers believe influencer recommendations more than branded content. 

This curiosity leads to higher click-through rates and interactions, allowing your client’s brand message to reach a wider audience organically. 

Strategic dark posting

Dark posts are targeted ads that don’t appear on the influencer’s public feed but are shown only to selected audiences. 

This strategy reduces feed clutter on the influencer’s account while still leveraging their influence for targeted advertising. 

In this example, the sponsored post strategically appears only in the news feeds of selected users, but not the influencer’s or the brand’s profiles:

example of influencer whitelisting post

Dark posts also give you the opportunity to run A/B testing on multiple ad variations to see which performs best across different audience segments. This way you can optimize your campaign and ensure you reach the right people.

Extended content lifespan

Whitelisted ads are especially useful for formats like Instagram Stories, which typically disappear after just 24 hours. 

With influencer whitelisting, the influencer content remains visible on their account for an extended period. This way you can achieve consistent engagement from their followers and drive long-term results. 

TIP: To maximize the reach of your influencer campaigns, consider repurposing and recycling their content regularly. This strategy helps introduce your whitelisted ads to new audiences, which in turn maintains ongoing engagement with your clients’ brands. 

Cost-effectiveness

Influencer whitelisting consists of highly targeted ads that resonate deeply with your target audience. 

Statistics indicate that influencer-generated content typically leads to 8x more engagement than standard brand posts.

This high engagement rate translates into significantly lower customer acquisition costs and reduced cost-per-action (CPA). By focusing your ad spend on audiences more likely to convert, influencer whitelisting ensures a more efficient allocation of your marketing budget.

Prerequisites for influencer whitelisting

Before diving into the steps for setting up whitelisted ads on Facebook and Instagram, there are a few preparations you need to make: 

Create a personal Facebook Account

A personal account is required to set up and access Meta Business Manager (Business Portfolio), which is where you manage business assets and permissions.

You will also need this to access your Facebook Ads Manager, which is where you can create and manage ads within Meta Business Manager. 

Create a Meta/Meta Business Manager Account

Ensure both your client and the influencer have active Meta Business Manager accounts.

If they don’t already have this, setting one up is super easy. 

All they need is:

  • Name of business
  • Full name
  • Business email address

Check out this step-by-step guide on how to create a Meta Business Manager account (now Business Portfolio).

Link Instagram Account to Meta Business Manager

The influencer’s Instagram account needs to be connected to their Meta Business Manager to create and manage ads across both platforms. 

Not sure how to do this?

Here’s how:

Step 1. Log in to MetaBusiness Portfolio and head to Business Settings.

Step 2. Go to Accounts > Instagram Accounts.

instagram accounts in metabusiness portfolio

Step 3. Click Add and log in to the Influencer’s Instagram account to connect it. 

add instagram account

Step 4. Make sure that the Instagram account is linked to the right Facebook Page. This is necessary for managing ad content. 

How to set up influencer whitelisting on Facebook & Instagram

Implementing influencer whitelisting as part of your influencer marketing campaigns on Facebook and Instagram is simpler than it might initially appear. 

The following steps will guide you through the process, ensuring you can navigate it effectively and maximize the benefits for your brand:

Influencer whitelisting on Facebook (using Facebook Business Portfolio)

Whitelisting influencers is only possible if they have shared their assets with their business partner. 

Step for influencers & brands

Step 1. Head to Meta for Business.

business tools from meta

Log in to access your Meta Business Manager account. 

Important: Keep in mind that Meta has recently rebranded Business Manager to Business Portfolio. While this update is still rolling out, you may not have encountered it yet, but it will be implemented soon.

Find out more about this update here

Steps for influencers only

Step 2. Access Meta Business Suite.

meta business suite for influencers

Once logged in, you will be redirected to the Meta Business Suite dashboard. 

Go to your Business Manager account by clicking Help > Go to Business Manager

Step 3. Navigate to Users and Partners.

business settings

To proceed with setting up your influencer whitelisting campaign, choose Users > Partners

Step 4. Add a Partner.

give partners access to your assets

Click on Add and then select Give a partner access to your assets

This step ensures that the influencer accounts have the necessary access to your clients’ business assets.

Step 5. Enter Business Manager ID.

Insert your Business Manager ID and click Next.

Step 6. Assign Assets and Permissions.

assign assets

Choose Assets and Permissions for the brand partner to access. 

Step 7. Select the right Facebook Page.

Select the Facebook Page the brand will need for the influencer campaign.

Step 8. Set permissions to Create Ads. 

This will enable brand partner advertising permissions necessary for running the campaign. 

Step 9. Save your changes.

Step 10. Create and run ads.

Now that you have been granted access to the creator’s assets, it’s time to start managing whitelisted content.

You can do this in Facebook Ads Manager, which you will find within your Meta Business Manager account. 

Step 11. You’re all done!

Now you can proceed with influencer whitelisting on Facebook. 

Influencer Whitelisting on Instagram (using Facebook Business Portfolio)

To begin whitelisting through an influencer’s Instagram account, they need to grant you access as their brand partner.

Steps for influencers only

Step 1. Follow the initial steps one to six as outlined for Facebook whitelisting.

Step 2. Select the Instagram Account Assets your brand partners will use for paid ads.

assign assets instagram accounts

Step 3. Set the permissions to Create Ads.

This grants control of Instagram ads. 

Step 4. Save your changes. 

Step 5. Create and manage sponsored ads.

You can do this in Facebook Ads Manager. 

You can now start whitelisting on Instagram too; enabling seamless ad management and collaboration with influencers!

Simplifying influencer whitelisting on Facebook and Instagram with Leadsie

Relying on influencers to grant you access to their assets can be time-consuming – especially if they’re not familiar with Meta Business Manager.

Fortunately, there is a simpler alternative!

You can forget the detailed steps above and gain instant access to influencers’ business accounts using Leadsie

Here’s how it works:

Step 1. Generate your Leadsie access request link and send it to each influencer.

Step 2. Wait for them to click the link and connect their accounts directly via the Leadsie web app. They will also be able to choose which assets they want to give you access to. 

Step 3. Done! 

Prefer a video explanation?

Curious to find out what easy access looks like? Try Leadsie for free by entering your email here.

What does the ideal influencer for whitelisting look like?

When selecting creators for whitelisting, it’s crucial to choose influencers who align closely with your client’s brand values and target audience. 

Look for the following characteristics:

  • Relevance: Creators whose followers are potential customers interested in your niche.
  • Engagement: High engagement rates indicate an active and involved audience. Look beyond follower count to see how frequently followers interact with the creator’s content.
  • Authenticity: Influencers who maintain a genuine connection with their audience tend to be more trusted and can drive higher conversion rates.
  • Content quality: High-quality content that resonates well with their audience. This includes visuals, storytelling, and overall presentation.
  • Audience demographics: Ensure the influencer’s followers match your target demographics in terms of age, location, interests, and other relevant factors.
  • Brand safety: Choose influencers with a positive reputation and no history of controversial behavior that could negatively impact your client’s brand.

Influencer whitelisting: best practices to follow

influencer whitelisting best practices

Create custom audiences

A Meta Pixel can help you understand who is interacting with your paid social ads. 

This valuable data can be used to create custom audiences – users who are already part of your target audience and have shown interest in your client’s product. 

Simply upload the customer data you have to Facebook (email addresses, phone numbers, user IDs) and Facebook will match those details to user profiles. This way, you can use custom audiences as a targeting strategy to reach them with tailored ads. 

Leverage comment moderation software

Effective comment moderation is vital for maintaining the integrity and success of your influencer marketing campaigns. 

A spam-free, clean comment section protects both the client’s and influencer’s brand image, allowing important comments to receive the attention they deserve. 

Manually moderating each comment can be time-consuming – especially when managing multiple influencer accounts!

Automation software like CommentGuard simplifies comment moderation on Facebook and Instagram by automatically hiding offensive comments and highlighting those needing a response.

Thanks to its AI integration it can also send automated responses triggered by specific keywords, reducing the need for manual intervention.

Ensure FTC compliance

FTC compliance adds transparency to your influencer campaigns. Here’s how you can make your ads compliant:

  • Clear disclosures: Whether it is a “sponsored” or “paid partnership”, including those in your influencer ads will make it clear that the content is a paid promotion.
  • Use automated systems: Facebook typically handles disclosures automatically, making it easy to keep up with FTC compliance. Despite this, always double-check every ad for accuracy. 
  • Make your disclosure easy to find: Place the disclosure at the beginning of the post or within the first few lines of the caption to ensure it’s easily noticeable.
  • Conduct regular audits: Regularly review your whitelisted ad content to ensure all guidelines are consistently followed.

Use interactive content

Interactive elements in whitelisted ads are great for audience engagement. Here’s how you can make your influencer ads more interactive:

  • Polls: Ask questions that invite users to share their opinions on topics related to your client’s brand, driving engagement and gathering insights. 
  • Quizzes: Create relevant quizzes that align with your client’s brand. These could be product recommendations or knowledge tests related to your industry. 
  • User-generated content: Encourage users to create content related to your brand. For example, start a challenge where users post photos or videos, and feature the best ones on your influencer’s page. This is a great way to foster community and engagement. 
  • Incentives: Offer rewards like discounts, freebies, or entries into a giveaway for participation. These will encourage more interactions with your client’s brand. 

Here is an example of a fitness influencer offering a discount code under a whitelisted post:

example of whitelisting post with coupon code

Notice how this ad seamlessly blends into the influencer’s feed as an organic post of a try-on haul. In reality, it’s a cleverly disguised advertisement subtly promoting the Gymshark brand. 

This approach not only maintains the influencer’s authentic voice but also encourages engagement by showcasing the product in an everyday relatable context.

The reward further incentivizes the audience to connect with the Gymshark brand.

Conduct A/B testing

By regularly testing and analyzing different ad elements, you can identify what resonates best with your audience and boost engagement. Here are some ad elements you could conduct A/B tests on:

  • Content types: Experiment with images, carousels, and videos to determine which engages your audience best. 
  • Ad copy: Test various captions and headlines to see which resonate most with your audience. Use different tones, lengths, and styles. For example, try a conversational tone versus a formal one, or long-form content versus concise statements.
  • Call-to-action (CTAs): Compare different call-to-action buttons like “Learn More” versus “Shop Now.” Analyze which prompts lead to higher conversions. 

Create lookalike audiences 

Whitelisted influencers can significantly broaden your audience reach. 

Start by targeting your existing brand audiences with influencer content to identify which segments respond best. Then, expand to the influencer’s followers, creating lookalike audiences to reach new prospects. 

TIP: Leverage Facebook’s lookalike audience feature based on engagement metrics to discover similar potential customers. 

Segment these new audiences for highly targeted campaigns and continuously test different groups to refine your strategy. 

Monitor and optimize performance

Regularly track the performance of your whitelisted influencer ads using analytics tools provided by Facebook and Instagram. Key metrics to monitor include engagement rates, click-through rates, conversions, and return on ad spend. 

Elevate your marketing strategy with influencer whitelisting 

Influencer whitelisting on Facebook & Instagram offers the opportunity to expand your client’s reach and engagement through trusted voices. 

By following the detailed steps outlined in this guide you can easily set up influencer marketing on your own. However, the process can be time-consuming and heavily dependent on the influencer’s knowledge of Meta Business Manager.

With Leadsie, you can simplify and streamline the whitelisting process. This tool allows for quick and easy access to influencers’ accounts, saving time and avoiding the hassle of lengthy access requests.

Try Leadsie today with a 14-day free trial.