Every Facebook Advertising Size (2022)

Facebook has transformed the social media advertising industry massively in the past few years. Over 10 million marketers use Facebook Ads that have a potential to reach over 2.1 billion people in the world.

Businesses regardless of company size leverage the massive audience base and use a plethora of carefully designed tools offered by Facebook to achieve their goals through advertisements.

With the Facebook Ads Manager, you can easily create Ads for specific objectives, run & test multiple Ads and track their performance to draw critical insights.

While getting started with Facebook Ads isn’t tough, only a few businesses make the most out of them.

This Is because marketers often forget to follow guidelines instituted by Facebook to make the advertising experience smooth on the platform.

One frequently committed mistake is creating Ads of incorrect sizes.

This affects the effectiveness of the Ads.

Hence, it’s critical to understand and implement the best image/video sizes for unique Ads on Facebook.

So, what is the best image/video size for advertisements?

Well, there isn’t any all-in-one size because Facebook offers many Ad types that support unique image/video sizes.

This can become confusing but don’t worry.

In this article, we’ll discuss Facebook Advertising sizes for all Ad types, which you can implement to create high-quality advertisements.

Let’s get started…

Facebook Advertising Sizes

Facebook is always busy in introducing new advertisement formats and changing the sizes of the current ones. Hence, it becomes super critical to stay updated on the latest image/video sizes for unique Ads.

Let’s go through all the Ad formats offered by Facebook and discuss the best image/video sizes for each of them.

Facebook Feed Ads Sizes

Facebook feed Ads are the Ads that you see in your news feed. These Ads often appear mixed with posts from your friends, groups, and pages you follow on the platform. You can use the feed Ads in many formats like still images, animated GIFs, videos, panoramic shots and 360-degree photos, depending on the goal and campaign type. 

The feed Ads have the following size guidelines:

  • Maximum image size: 600 × 600 pixels
  • Resolution: at least 1080 × 1080 pixels
  • Image ratio: 1.91:1 to 1:1
  • Maximum image file size: 30 MB

Note: These guidelines also work for Facebook search result images.

Video content performs better than images. Hence, Facebook also allows you to use videos as the prime content for the feed Ads.

The feed video Ads have the following size guidelines:

  • Resolution: at least 1080 × 1080 pixels
  • Maximum video file size: 4 GB
  • Minimum video length: 1 second
  • Maximum video length: 240 minutes
  • Video ratio: 4:5

Text is an integral part of any advertisement. An excellently written copy can increase the effectiveness of the advertisements by many folds. Hence, it’s critical to understand the text guidelines as well. 

The text guidelines for the feed Ads are follows:

  • Headline: 40 characters
  • Primary text: 125 characters
  • Description: 30 characters

Facebook Right-Column Ads Sizes

The right-column Ads from Facebook are desktop-only advertisements that appear in the right-hand column of Facebook pages and a few other locations on the platform.

These Ads don’t appear in the news feed and frequently get used to showcase a product or service. 

The right-column Ads have the following size guidelines:

  • Maximum image size: 600 × 600 pixels
  • Resolution: at least 1080 × 1080 pixels
  • Image ratio: 1:1
  • Maximum file size: 30 MB

Facebook allows you a maximum of 40 characters for right-column Ad headlines.  You can also use videos in the advertisements to showcase your services.

The right-column video ads have the following size guidelines:

  • Resolution: at least 1080 × 1080 pixels
  • Maximum video size: 120 × 120 pixels
  • Maximum video file size: 4 MB
  • Minimum video length: 1 second
  • Maximum video length: 240 minutes
  • Video ratio: 4:5

Facebook Marketplace Ads Sizes

Facebook Marketplace Ads appear on the Facebook marketplace along with the news feed. Marketers use these Ads to sell their products/services by showcasing them in the marketplace.

The marketplace Ads have the following size guidelines:

  • Maximum image size: 600 × 600 pixels for images;
  • Resolution: at least 1080 × 1080 pixels
  • Image ratio: 1:1
  • Maximum file size: 30 MB

You can also use videos in the advertisements to showcase your services. The marketplace video ads have the following size guidelines:

  • Resolution: at least 1080 × 1080 pixels
  • Maximum video size: 120 × 120 pixels
  • Maximum video file size: 4 GB
  • Minimum video length: 1 second
  • Maximum video length: 240 minutes
  • Video ratio: 4:5

The text guidelines for the marketplace Ads are follows:

  • Headline: 40 characters
  • Primary text: 125 characters
  • Description: 20 characters

Facebook Instant Articles Ads Sizes

Facebook instant articles helps you publish/distribute fast-loading articles to the mobile application.

The social media giant allows marketers to include advertisements in instant articles. 

The instant articles Ads have the following size guidelines:

  • Maximum image size: 600 × 600 pixels for images;
  • Resolution: at least 1080 × 1080 pixels
  • Image ratio: 1:1
  • Maximum file size: 30 MB

You can also use video Ads in instant articles with the guidelines:

  • Resolution: at least 1080 × 1080 pixels
  • Maximum video size: 120 × 120 pixels
  • Maximum video file size: 4 GB
  • Minimum video length: 1 second
  • Maximum video length: 240 minutes
  • Video ratio: 4:5

The text guidelines for the instant article Ads are follows:

  • Headline: 40 characters
  • Primary text: 125 characters
  • Description: 20 characters

Facebook Stories Ads Sizes

You might have shared stories on Facebook and Instagram. Well, Facebook Stories Ads are the same. These Ads cover the full-screen with a limit of 125 characters for primary text to provide an immersive experience to the audience. The stories Ads have the following size guidelines:

  • Maximum image size: 500 × 500 pixels
  • Image ratio: 1.91 minimum to 9.16 maximum
  • Maximum file size: 30 MB

You can also use videos to post stories Ads with the guidelines:

  • Maximum video size: 500 × 500 pixels 
  • Video ratio: 1.91 minimum to 9.16 maximum
  • Maximum video file size: 4 GB 
  • Minimum video length: 1 second 
  • Maximum video length: 15 seconds

Facebook In-Stream Video Ads Sizes

With Facebook’s In-stream video ads, you can place Ads in video content.

You have the option to show Ads either during videos from familiar publishers and digital-first creators, or in partner live streams from a selected group of approved partners. The in-stream video Ads have the following size guidelines:

  • Maximum video size: 120 × 120 pixels 
  • Resolution: at least 1080 × 1080 pixels 
  • Video ratio: 16:9 or 1:1
  • Maximum video file size: 4 GB 
  • Minimum video length: 5 seconds 
  • Maximum video length: 10 minutes

The text guidelines for the in-stream video Ads are follows:

  • Headline: 40 characters
  • Primary text: 125 characters
  • Description: 20 characters

Facebook Carousel Ads Sizes

The carousel Ads allow you to show two or more images or videos in a single advertisement. You can also add a headline, description, link and call-to-action. The carousel Ads have the following size guidelines:

  • Maximum image size: 600 × 600 pixels
  • Resolution: at least 1080 × 1080 pixels
  • Image ratio: 1.91:1 to 1:1
  • Maximum file size: 30 MB

For video carousel Ads, you can follow:

  • Maximum video size: 120 × 120 pixels
  • Resolution: at least 1080 × 1080 pixels
  • Maximum file size: 4 GB
  • Minimum video length: 1 second
  • Maximum video length: 240 minutes

The text guidelines for the carousel Ads are follows:

  • Headline: 32 characters
  • Primary text: 125 characters
  • Description: 18 characters

Facebook Collection Ads Sizes

Facebook’s collection Ads allow you to post advertisements with a cover image or video followed by three product images.

A user when taps on a collection Ad gets directed to a fast-loading visual post-click experience. This gets powered by instant experience aka within the platform. 

The collection Ads have the following size guidelines:

  • Maximum image size: 600 × 600 pixels
  • Resolution: at least 1080 × 1080 pixels
  • Image ratio: 1:1
  • Maximum file size: 30 MB

For video collection Ads, you can follow:

  • Maximum video size: 120 × 120 pixels
  • Resolution: at least 1080 × 1080 pixels
  • Maximum file size: 4 GB
  • Minimum video length: 1 second
  • Maximum video length: 240 minutes

The text guidelines for the collection Ads are follows:

  • Headline: 40 characters
  • Primary text: 125 characters

Conclusion

There you have it. Now, you know all the Facebook Ads Sizes. You also know the specific image and video guidelines to follow. By following these guidelines instituted by Facebook, you’ll increase the quality of the advertisements to get maximum results.

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Paco Vermeulen

Paco Vermeulen is a Facebook advertising expert, with over 8 years of experience. Prior to starting his entrepreneurial journey he gained experience as a digital marketer, growth marketer and CMO. He is a MSc Marketing graduate from VU University Amsterdam.

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