Are Facebook Ads Still Worth It In 2022 And Beyond?

Facebook is the largest social media platform in the world.

With over 2.8 billion active users, the social media giant is an absolute favorite of individuals and brands.

Its massive user-base speaks volume about the effectiveness of the platform to attract audiences with its features.

You can make new friends, chat with them, share videos and images in various formats, go live, share stories, schedule events, use the Ads manager to market your brand and more.

Marketing is at the heart of the growth puzzle for every business and in the modern world Digital marketing is a must if you wish to expand the business.

This is where advertisements come in.

With targeted advertisements, you can drive potential customers through your sales funnels and influence their behavior to generate profits.

Advertisements also play a critical role in re-marketing customers and hence building a loyal customer-community.

Well, Facebook knows this and understands the modern-day requirements of advertisers.

Over the years, the company has shown incredible growth in building a massively effective advertising platform.

While billions around the world enjoy the freedom and effectiveness of the Facebook Ads, there are people who believe Facebook Ads aren’t worth it.

Some even say the advertisements are costly and provide little results.

Well, this isn’t true because today, Facebook Ads has a potential to reach over 2.3 billion people around the world.

This’s a crazy number because if your business can reach such a number of people daily, you can grow your brand by many folds in no time.

In this article, we’ll discuss the true potential of Facebook Ads and answer the question: Is Facebook ads worth it?

Let’s get started….

What are Facebook Ads?

Facebook has an advertising platform using which you can create, run, and track advertisements aka Facebook Ads, on its broader audience network and its additional platforms like WhatsApp and Instagram.

The massive user-base of the social media giant offers many opportunities to brands around the world to market their product/services/content to billions using Facebook Ads.

The best part is, Facebook gives you complete freedom paired with industry-leading tools and filters to create targeted advertisements around desired goals.

Over the years, Facebook Ads has grown to beat the effectiveness of the mighty Google Ads, making them the go-to advertising network.

Are Facebook Ads worth it?

How can you determine the worth of something? Well, this happens when you know the advantages of that something and answer whether those advantages solve your problem. 

Similarly, to know whether Facebook Ads are worth it, you need to understand what they are offering. Hence, let’s discuss how Facebook Ads help businesses around the world.

Exposure to the largest audiences in the world

Well, there are a plethora of reasons, billions of marketers use Facebook Ads.

But one of the major ones is Facebook is the largest social media platform in the world with over 2.8 billion active users.

This means there are plenty of opportunities for brands to target massive audience segments.

Imagine reaching billions of relevant users and influencing them with high-quality advertisements.

This not only helps brands increase brand awareness, but also build a loyal customer base.

Highest ratio ROAS for any social platform

ROAS, aka Return on Ad spend, means the total revenue you generate from your Facebook Ads compared to the total money you spend on the Ads.

Well, every business wants to generate massive revenue from the money they invest on the Ads.

According to statistics; Facebook’s feed, messenger, and marketplace Ads beat their counterparts on other major social platforms.

This means by using Facebook Ads you can increase the return by spending less on your advertisements.

Affordable Ads

Advertising on social media platforms is expensive.

But every business wants to generate maximum results with a limited budget.

While this is tough on most platforms, Facebook is an exception.

The advertising costs depend on many parameters like the industry, campaign, objective and more.

Facebook understands marketers have plenty of parameters to work with and hence offers affordable Ads.

According to a statistic: The average advertising cost on Facebook decreased by 6% last year.

In fact, the average CPC on Facebook Ads is $1.68 across all industries.

Curated for specific business goals

Businesses have unique goals and hence seek relevant advertising tools to achieve those goals.

In simple words, your business might focus on increasing the number of App installs, while someone else might focus around increasing website visits.

This means you need tools that are gullible to unique Ad objectives.

This is where Facebook Ads beat their counterparts in the market. With them, you can set up unique Ad objectives to achieve specific business goals.

For instance, you can create specific Ads to improve engagement, page promotions, website traffic and call-to-action promotions.

Facebook Ads also allow you to focus on broader goals of your business, like:

1. Lead generation based on the interests of your targeted audience.

2. Maximize conversions with increasing downloads, product sales and more. 

3. Brand awareness by reaching more people relevant to your persona.

Massive library of unique Ad types

Facebook has done an incredible job in offering a massive library of unique Ad types.

This means you can choose from multiple types of Ads to create advertisements that resonate with your goal/content.

For instance, if you want to attract users to your website, you can use stories Ads that take up the whole screen. And tapping on the story would bring the users to a landing page or your website.

Similarly, you can select form: Photo Ads, Video Ads, Messenger Ads, Playable Ads, Collection Ads, Carousel Ads, Slideshow Ads and more.

All these Ad types give you the liberty to unlock the true potential of your content to influence the audience.

Powerful performance insights

One of the best things about using Facebook Ads is the powerful performance insights they provide.

Drawing Insights is a crucial part of every advertising strategy.

This is because insights not only help you find what’s working for your business, but also push you to make improvements to increase the effectiveness of your Ad campaigns.

Hence, you need all the performance insights at your disposal to make correct decisions.

Facebook understands this and offers a wide range of performance insights and aggregate data.

With Facebook’s Ad manager you can get insights to audience’s age, gender, locations, devices, and more, relevant to each unique Ad type.

You can also analyze the Attribution reports to understand critical parts of your sales funnel and make Ad comparisons and split-test many options.

This helps businesses make calculated risks and improve their strategies to derive maximum results.

Effective Remarketing

Remarketing is a critical aspect of every business.

This means advertising to audiences who have already interacted with your brand.

This is where Facebook pixel shines.

It is a small piece of code that you put in your website to track the behavior of the visitors.

For instance, it can tell the pages a user has visited, add-to-cart actions, the Facebook Ad a visitor views before visiting your website and more.

This is a useful feature that helps you better understand the behavior of your audience and hence re-market them with relevant advertisements to increase revenue, boost conversion rates or get better ROAS.

A/B Ad testing tools

Testing content before posting them is a great way to understand the interaction of the audience and how they perceive the content.

This helps to make adjustments to produce high-quality content for maximum results.

Facebook knows the importance of A/B testing and hence provides businesses a plethora of tools to split test and display Ad variants.

You can also set up a testing period between 1 and 30 days focused around specific audiences and budgets.

Use Instagram to drive results

Another advantage of using Facebook Ads is you can show your Ads in the Instagram feed.

This is an incredible advantage because Instagram is the second-largest social media platform in the world.

Hence, if you can promote your advertisements on the Instagram feeds of your target audience, you can massively increase growth and achieve goals faster.

Super-fast results

Facebook Ads help unique businesses whether they want to focus on long-term or short- term goals.

This is because Facebook has designed the advertising platform to produce super-fast results as soon as the advertisements go live.

The social media giant takes 24 hours to review the advertisements and once approved, the Ads get exposed to millions of users on the platform.

Conclusion

There you have it. Now, you know the advantages of using Facebook Ads and answer whether Facebook Ads are worth it. Billions of advertisers around the world trust Facebook Ads to promote their business to millions of relevant audiences on the platform. With the plethora of advanced tools, filters, settings and Ad types, Facebook Ads help you achieve maximum results in no time.

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Paco Vermeulen

Paco Vermeulen is a Facebook advertising expert, with over 8 years of experience. Prior to starting his entrepreneurial journey he gained experience as a digital marketer, growth marketer and CMO. He is a MSc Marketing graduate from VU University Amsterdam.

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