13 Great Examples of Facebook Ads for Dentists – InterestExplorer.io
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13 Great Examples of Facebook Ads for Dentists

If you're running Facebook ads for a dental clinic, this post will give you a ton of inspiration.

We've analysed hundreds of dentist Facebook Ads to pick some great examples. With every example we'll highlight what you can learn from it. None of them are perfect, but they use different methods & hooks. When starting a campaign you can learn from these examples to build the perfect Facebook ad for your dental practice.

Let's look at the examples.

Speak directly to your local dental patient


This Facebook ad is targeted extremely specific. They run many variations of this same post, targeting people that are employed by specific companies. Like in this ad example the Schindler Elevator Corporation. How to do that? Facebook allows advertisers to target people that work at a certain company - in this example the potential reach is 1.400 people.

targeting-employers


While it takes a lot of time to set this up for a large number of companies, your message will be hyper-relevant. You can literally speak to that audience. It makes sense for this dentist, because their service is a mobile dental practice that visits corporations on specific dates.

See how they mention both the company name and on-site dates in their ad?

Another smart thing about this ad, is that they offer a $20 Amazon gift card to both first-time patients and to returning patients who refer others. This provides an extra incentive for people that see the ad to take action and to A) refer one of their co-workers or B) schedule a dental appointment for themselves right after seeing the ad.

That's the next thing I want to discuss; your offer.

Make a compelling offer for first-time patients

It's much harder to get someone in the door for the first time, than to schedule repeat appointments. That's why dentists should craft an offer to make it more attractive for new patients. In the example above they used an Amazon gift card, but you can also think about offering products like a toothbrush or services like a free teeth whitening or free x-ray.

Tell stories about transformations that happened in your dental clinic


We all love a good story, right?

Especially on Facebook stories just work, because they blend in nicely between the other stories that people see in their timeline. Think about any movie and you'll notice that the story always describes a transformation. From a toad to a prince, from an exiled warrior to a hero, etcetera. With that in mind, you could think of showing transformations that happened in your dental clinic - in your Facebook ads.

This is an example of Atlanta Dental Spa, that created a really nice video production to showcase a transformation of one of their patients. And her emotional reaction to it.


It's a great ad that definitely motivates others to schedule an appointment themselves.

But also if you don't see yourself creating such a nice production right away, start small. Even a video recorded on a phone can show a transformation of one of your patients. The added benefit is that the vertical format captures a lot of screen-space on mobile phones and it makes it feel more authentic and therefore more relatable for viewers.

Show different forms of social proof


People are herd animals; we're social creatures.

We value others opinions and weigh these heavily in our own choices. Hence the success of review sites for restaurant, hotels, and almost any other product or service. When promoting your dental clinic with Facebook ads, it's a smart strategy to insert different forms of 'social proof' to indicate that OTHER people trust you and your expertise. A review can be in the form of a testimonial saying you're the best, but it can also be subtle (even better). 

The Facebook ad example below shows how Ally Dentist uses the power of social proof by showing a publication about their clinic in the Chicago Tribune. Not every dentist lands a full-page article in local media, so this article increases the expert status of the advertiser.


Social proof can also come in the form of endorsements by celebrities like actors, sports players or musicians. That's why this Facebook ad by Koyfman Dental shows a picture of one of their dentists together with a well-known basketball player. 

So think about ways to inject different forms of social proof into your Facebook ads. It doesn't have to be a full-page publication or a national celebrity. It can also be an endorsement by a local politician, a mention by a blogger or a happy patient review.

Provide clear information about your services


In general, people have a decreasing attention span...⏰ 

But on Facebook it's even more extreme when people are scrolling their timeline. They're on Facebook to watch funny cat videos and connect with their friends - not to think about dental appointments. So to make sure your ads perform in this environment they should quickly catch attention, but also provide clear information about your offer.

People that view your ad will not be intrinsically motivated to click through to your website and read pages of information. So it's good practice to provide the most important information in your ads.

Let's look at the Facebook ad below by Apple Dentist - Westhelmer. It's maybe a bit boring, but everything is perfectly clear. The image shows the implant and the price. The text shows it's a promotion, that monthly payments are an option and provides the phone number for people to call and schedule an appointment. 

So think about ways to inject different forms of social proof into your Facebook ads. It doesn't have to be a full-page publication or a national celebrity. It can also be an endorsement by a local politician, a mention by a blogger or a happy patient review.

Be personal by showing your face(s)


It's important for a lot of people to like and trust their dentist. That's why it's a smart idea to make your Facebook more personal. By showing yourself or the team. This lowers the barrier for people to schedule an appointment - because the 'faces' are familiar.

Lead with content

Sometimes the timing is just not right.

Imagine you show your ad to 1000 people. There will be people that need dental services, but that are just not ready to make an appointment. That doesn't mean they're not interested in what you have to offer. Therefore ads that lead with content, are an important part of any advertising strategy. This is the type of ads where you explain, give information, educate and most importantly "brand" yourself as the go-to expert.

As soon as the timing is right, your name will be the first one that comes to mind.

This cosmetic dentist started "Dr. Patty TV",  a weekly video show on YouTube that provides information about dental and cosmetic procedures. A great example of dentist branding.

Or these dentists that just used their smartphone to record advice for people that experience pain while brushing their teeth. It's both informative and personal - and again a great example how you can lead with content as a dental clinic.

If you don't feel like recording video, you could also write informative blog content like Refresh Dental does. These show your expertise and attract people that are interested in the topic of dental care. 

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Conclusion


This post showed you a bunch of examples of great Facebook ads for dentists. I hope these best practices inspire you to take a look at your own Facebook campaigns, to see if anything can be improved. Again; these are just examples and they're not perfect - but there's definitely some lessons to be learned from them. 

Just one more thing 👇

If you are serious about running Facebook ads for your business, make sure to also check out the Facebook interest tool we created. It helps advertisers of all sizes to lower their costs and reach more relevant audiences, by revealing thousands of targetable interests that are hidden in Facebook Ads Manager.

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