ConnectExplore Review

The pros, the cons, alternative Facebook interest tools and a $urprise at the end...

You ended up on this page...

So I can safely assume that you’re considering to purchase ConnectExplore, right?

I wrote this in-depth 5200+ word review of ConnectExplore that’s not your typical 3rd-party sales pitch like any other review. But an honest article highlighting the pros, the cons, some slightly deceptive sales copy and alternative Facebook interest tools to consider.

In this article you'll learn:

  • What ConnectExplore is and more importantly what problem it solves.
  • How ConnectExplore uses Facebook's API to reveal hidden data. 
  • Which ConnectExplore features add value and which don't.
  • Why you have to pay close attention to ConnectExplore's pricing "trick".
  • Which alternative Facebook interest tools you could also consider.
  • And last but not least...a $urprise at the end 🤫

How to read this article

If you’re just curious about ConnectExplore

  • Feel free to skim the headlines and learn whatever you like.

If you’re not actively considering to purchase ConnectExplore

  • You don't need to know every little detail. Just get the general idea. 
  • Skip to our conclusion at the end.
  • Bookmark this article for later.

If you’re actively considering to purchase ConnectExplore

  • Pay special attention to the section on features.
  • Don't miss the pricing section, because there's a "trick" in there.
  • Check out the alternative Facebook interest tools.
  • Absolutely check out the green $urprise block at the very bottom.

OK, let's dive right in.

What is ConnectExplore?

First things first.


You might be familiar already with ConnectExplore if you read their LONG sales-page.

connectexplore salespage

Holy cow 🐄

It has even more words than this 5200+ word review.

Let me quickly explain what it is, so we're all on the same page.

ConnectExplore is software that uses Facebook’s Marketing & Advertising API’s to show data that’s not available through Facebook’s own interfaces like the Facebook Ads Manager and Facebook Audience Insights. 

The tool shows interests that can be targeted with ads, but that are not shown in the Facebook Ads Manager. Also, when you connect your Facebook ad account, ConnectExplore uses specific features in the Facebook Ads API to show unique campaign statistics that you can’t get through Facebook Ads Manager (with a small limitation, which I'll show you later on).

Actually, some of these insights you can't even get anywhere else.

So it’s software that makes smart use of Facebook API’s to reveal hidden data.

Which problem does ConnectExplore solve?

By showing data that would otherwise remain hidden, ConnectExplore provides an advantage to its users. Simply because most other advertisers don't have access to this hidden data. 

And there are a lot of advertisers on Facebook.

facebook advertisers

The staggering amount of competition has unleashed a bidding war.

That's a serious problem.

When Facebook decided to limit the number of interest suggestions they show to advertisers in the Facebook Ads Manager, the problem got even bigger.

Because the Facebook Ads Manager shows just 25 interest suggestions related to a topic, they effectively steer advertisers to use these interests (most often broad interests, not hyper-targeted small ones).

Let me give you an example.

Facebook Ads Manager shows just 25 suggestions, even for a broad interest like "Fitness".

facebook ads manager limited results

And all 6 million+ advertisers get these exact same 25 suggestions.


Everyone is targeting the exact same interests = ad costs literally skyrocket 🚀


Another change Facebook made, is to limit the functionality of Facebook Audience Insights. Before this tool was super useful, because it allowed you to analyse your custom audiences and it showed you more relevant interests to target. Now it still shows some interests, but most of these can’t be targeted with ads. Only they don't show you which ones.

The following gif shows actual footage of a Facebook advertiser who just found a relevant interest through Facebook Audience Insights, only to find out it can't be targeted with ads.


Yep, these pages below are sometimes super relevant, but most can't be targeted with ads because they're 'Page Likes' not interests.

facebook audience insights

ConnectExplore helps by revealing interests that are not shown by Facebook and can be targeted with ads. These interests are hidden to most of your competitors.

Who is Wilco de Kreij?

The founder and face of ConnectExplore, Wilco de Kreij, is a well-known Dutch internet marketer. Even if you're not from the Netherlands too (like me) you've probably seen his face before in one of the Facebook ads he's running targeted at digital marketers around the world.

wilco de kreij ad

Wilco has years of first-hand experience running succesfull Facebook ads for his businesses. He built not just ConnectExplore, but a full suite consisting of software products related to Facebook advertising (the ConnectSuite).

The ConnectSuite currently consists of four tools:

ConnectExplore, a tool to reveal hidden Facebook interests & hidden campaign stats.

ConnectRetarget, a tool to build retargeting audiences, based on website engagement.

ConnectLeads, a tool to sync leads acquired through FB leads ads into your CRM.

ConnectAudience, a tool to sync your autoresponder lists with retargeting audiences.

But this review is not about the whole suite, just about ConnectExplore.

So for whom is ConnectExplore?

ConnectExplore is built for anyone who runs Facebook ads, using interest targeting.

That’s the short version 😉

However, for certain business types it has a better use-case compared to others. In this section I’ll highlight some of the different user types that really benefit from using it.

Local businesses

When you’re running a local business or have local business clients as a marketer; you’ll definitely get positive ROI on ConnectExplore. While local businesses should always target specific geographic areas, they’re still competing against the bigger & nationwide brands - with a smaller budget.

To avoid ending up in a bidding war against the big players, local businesses should try to target interests with a higher relevancy & lower competition.

E-commerce sellers

When you’re running an e-commerce business, you know it’s all about testing. This applies to both “normal” e-commerce stores, but also to AliExpress drop shippers and POD stores. You’re always testing new angles to find profitable ones that can be scaled to big numbers. But because you're constantly entering new niches, a large part of your success comes down to research and understanding the interests that people in these niche audiences share.

Affiliate marketers

When you’re an affiliate marketer or promote CPA offers, everything you do is a numbers game to acquire new leads & customers at a profit. Especially when running paid traffic to offers, you should quickly learn what works and what doesn’t in terms of targeted interests. When you're active in competitive lead-generation niches, like real estate, you'll pay the price when targeting the exact same audiences as all your competitors. And their moms. 

Sounds like magic, how does it work?

Wilco de Kreij made smart use of Facebook API’s to create ConnectExplore.

Want the nerd-version? Read on.

Otherwise skip the big blue block of geekiness 🤓

There is no magic involved and anyone could essentially do this. But because most people are not developers, he built a whole suite of software tools around enabling non-developers to access data that normally requires dev skills to access. It’s just accepted use of Facebook’s Marketing & Ads API poured into a nice looking UI so it can be accessed easily by anyone.

FB Marketing API

Facebook offers a Marketing API. This API can be accessed by anyone. It requires users to create a so-called Facebook app (just a few clicks) and then it can be queried and return information. This API is used by ConnectExplore and alternative Facebook interest tools.

The Facebook Marketing API has two methods: “adinterest” and “adinterestsuggestions”.

These two methods can be used by developers to request information from Facebook.  A user queries the API and sends a keyword combined with either of these two API methods to Facebook. In turn, Facebook returns related interests that can be targeted.

No magic, that's what Facebook built it for.

On the ConnectExplore sales page it’s described a a magic sauce that’s not available to others, but that’s not entirely true. Retrieving targetable interests through the Facebook Marketing API can be done by anyone with a little dev skills. So in that regard ConnectExplore is not unique.

Their unique value relates to another API.


A second API that is used by ConnectExplore is the Facebook Ads API.

Specifically the "ads_insights" and "ads_management" features.

This basically allows users of ConnectExplore to connect their Facebook ad account to ConnectExplore and give the permission to manage it on their behalf.

This API is also accessible for any developer to build a test project. To launch it on production Facebook needs to approve the use-case. So that’s definitely a unique feature that ConnectExplore offers. They put in the effort to develop a test version of their product that they could submit to Facebook for approval.

And they were approved.

Connecting to the Facebook Ads API and your ad account, allows ConnectExplore to publish interests straight into your campaigns on your behalf (saving you some copy-paste time). 

But more importantly it allows you to use the "ads_insights" method to show campaign data like clicks, impressions CTR, budget spent etc. on the interest level. This is a feature Facebook Ads Manager itself doesn’t offer - so something that’s really exclusive to ConnectExplore.

You can’t get this data otherwise.

ConnectExplore features

In this section we’ll dive deeper into the features ConnectExplore offers.

I feel the explanation for most of these features on the ConnectExplore sales page is quite limited and only described from a sales-angle. Because they don’t offer a free trial to try the ConnectExplore yourself, this section is very valuable when you’re considering a purchase.

I’ve purchased and used the tool myself, so I’ll try explain every feature in detail while also explaining the use-case it applies to and showing screenshots of the product in use.

As you can see, I don't have the full ConnectSuite, just ConnectExplore.

connectsuite dashboard

Find hidden interests

The main feature of ConnectExplore is to reveal relevant interests that can be targeted in your Facebook campaigns. But that are hidden in the Facebook Ads Manager. As explained before, it uses the Facebook Marketing API to get these interests related to any topic you enter into the tool. Facebook Ads Manager shows just 25 interest suggestions related to a topic you enter.

ConnectExplore shows you hundreds of related interests to target, related to any topic.

Remember the "Fitness" example? ConnectExplore returns 363 results.

That's 338 more than Facebook 🤩

find hidden interests connectexplore

ConnectExplore uses a specific feature in Facebook’s Marketing API to verify that the interest can be targeted. This is a huge differentiator compared to for example Facebook Audience Insights that allows you to discover relevant interests / page likes (based on affinity score).

Because as you know now... most of these interests can’t be targeted with ads.

Because Facebook makes changes and improvements all the time, it’s very useful that ConnectExplore checks real-time for every search if an interest can still be targeted. Not all alternative Facebook interest tools perform this check.

Automated suggestions

On the sales page of ConnectExplore automated suggestions are described as: “once you get an initial list of interests, ConnectExplore suggests an additional list of highly-related suggestions to target". This is exactly what I described before in the blue "nerd-box" as the “adinterest” (initial list of interests) and the “adinterestsuggestion” (additional suggestions to target) methods of the Facebook Marketing API. 

ConnectExplore shows you most, if not all, available interests you can target.

Search extensions

ConnectExplore offers a list of extension words that can be combined with your topic.

connectexplore search extensions

The example they give is “nurses”. This topic can be automatically combined with words like “association”, "federation" or “university” so that these combined keywords can also function as inputs to query the Facebook API for new related interests. This is not a very useful feature in my opinion.

Most of these combined keywords would already show up in an initial search for the topic “nurses” anyway because a word like “nurses association” is highly relevant to the input keyword “nurses”. I feel this feature is added as a filler, but in reality is doesn’t add much value.

Pre-analysing the quality of interests

This is the only feature in ConnectExplore that I truly don't understand...🤔

To me "pre-analysing" the quality of an interest, would mean that ConnectExplore would need to access ad accounts of other advertisers that ran campaigns targeting these interests.

To see if they were succesfull for these advertisers.

That would be totally unacceptable, so I’m sure that’s not what they mean.

My assumption is that they mean that ConnectExplore checks against the Facebook Marketing API if an interest can be targeted with ads. That would be some sort of pre-analysis, but not necessarily of “quality” that would result in conversions (like leads or purchases).

If anyone gets it, let me know 🙏

Saving interests into projects

When you’re doing interest targeting research with ConnectExplore, you’ll discover many hidden interests that spark new ideas. But often you’ll want to save these and add to your list of finds later on. Therefore the ‘Projects’ feature in ConnectExplore is a very valuable addition that distinguishes it also from some of the alternative Facebook interest tools.

For example when you’re running an e-commerce business in the ‘Dogs’ niche, selling all kinds of dog related products, you could create a ‘Dogs’ project to save all your interest finds.

interest projects connectexplore

Foreign languages support

Facebook supports many different languages.

When using the Facebook Marketing API a developer can specify the so-called “locale” to have Facebook return targetable interests in a specific language other than English. This reveals specific local language interests, but the total number of these interests will always be a lot smaller compared to the interests returned in English. Just to manage expectations.

connectexplore fb supported languages

It’s a valuable feature when you’re targeting non-English speaking markets with your Facebook campaigns and it’s definitely a way to add hyper-targeted local interests to your campaigns.

Push interests to your ad account

Next to the main feature of ConnectExplore, revealing hidden Facebook interests, the software also offers a unique set of features when you connect your ad Facebook account.

By doing so, you’ll give ConnectExplore permission to push changes on your behalf.

This allows you to select interests in ConnectExplore and create a new campaign or ad set using these interests. Because ConnectExplore has permission to make changes in your Facebook ad account, the tool can create these ad sets for you automatically.

In this example I would add four "electronic dance music" related interests to one of my Facebook ad campaigns targeting this audience to sell an online course.

interests to ad account connectexplore

This is a unique feature, that as far as I know is only offered by ConnectExplore.

It’s mainly a time-saver.

Other Facebook interest tools allow you to copy the interests so you can paste them into the Facebook Ads Manager yourself. Or they allow you to export your interest finds to a CSV file for later use.

But none of the competing alternatives allow you to push them directly.

Interest layering

The interest layering feature of ConnectExplore is basically just the ‘narrowing down’ targeting feature in Facebook Ads Manager. It’s presented a little bit misleading on the ConnectExplore sales page as if it’s a unique feature that’s not available outside of the software.

That’s not entirely true. 

Let me quickly show you how it works.

When you have a list of 15 interests related to a topic, let’s stay with the "electronic dance music" example, you can layer these to create an even more targeted audience. It means you’re creating 3 sets of 5 interests and you target them using the ‘narrowing down’ feature of Facebook. The audience that you ad is shown too then needs to have 1 interest from the first set of 5 AND 1 interest from the second set of 5 AND 1 interest from the third set of 5. So they need to have three different "electronic dance music" related interests instead of just one; making it hyper-targeted towards true electronic dance music lovers.

interest layering connectexplore

An interesting feature that ConnectExplore offers, is to randomly divide interests to layers. When you would add them yourself to 3 sets, it would probably also be random - but still it feels logical to have ConnectExplore randomise them. Next to the option to divide randomly, ConnectExplore also allows you to choose to divide based on audience size or targeting type.

Interest performance stats

This is the most unique and most valuable feature ConnectExplore has.

Simply because you can’t get this data anywhere else.

When you’re analysing a Facebook campaign, ad set or ad in the Facebook Ads Manager interface, you’ll see campaign stats like clicks, impressions, CTR and budget spent at the level of the campaign, ad set or ad. But never at the interest level.

As a result smart Facebook advertisers create large numbers of ad sets targeting just 1 interest per ad set to test them isolated. When done like this, with 1 interest per ad set, the campaign stats at the ad level are essentially the stats that represent that specific interest.

But when using ConnectExplore you can enter 50 interests into 1 ad set, and then still analyse the campaign stats at the interest level. So it shows you per interest in that ad set the exact campaign statistics.


This allows you to delete the interests from the ad set based on these stats; constantly optimising your campaign performance. This saves you time and budget that you would otherwise spend on split-testing many different interests - while consolidating all the data you into one campaign.

There is just one important limitation.

This feature only works when a campaign is running for 7 days or longer. So you can’t instantly get these statistics for a new campaign you just recently launched. And you can only see it for the last 7 days.

Let me quickly show you one of my own campaigns, so you can see how it works and which stats are available through the breakdown feature.

First you'll select your ad account. Then the campaign, ad set and finally the ad for which you want to breakdown the statistics at the interest level.


Then when you click "Show Stats" the table is shown. You'll see the interests and by default it shows: Impressions, Clicks, CTR, Unique Clicks, Unique CTR, AdSpend and CPC. But there is even more.

If you click on the stats bar, a dropdown will open where you can select 11 more statistics including: cost per lead, landing page views and...purchases.


I've sorted the table by Purchases, so I can see exactly which interests within my ad set have generated not only the clicks, but also the actual conversions.


How I use ConnectExplore myself

I think this review article differentiates itself from most other reviews.

First because it's more in-depth. Second because I actually purchased the product and use it in my business. To help you picture how this software can be used to run profitable campaigns, I'll take you behind the scenes.  

Note: I don't claim this is the best or only way to use ConnectExplore, but this is just to share what works for me - because it might work for you too.

A little context:

I sell a software product. It's priced at $49 per year up to $99 per year. Next to that I also offer licenses for $99 up to $149. Most of my customers purchase the annual license. My profit margin is approximately 95% - so that leaves quite some room to spend money on ads to acquire customers at a profit.

Interest search

First I searched for hidden interests that are related to 'digital marketing', because the audience for my software product are digital marketers. Because there are many advertisers targeting this audience with different offers, it's a highly competitive market to be in - and ad costs are very high as a result.

I found 39 interests that I liked and added them to a Digital Marketing project.


Campaign creation

Then I opened the project and clicked the +Add Layer two times, so I would have a total of three layers in the project. In the Divide dropdown you can pick how you would like to divide the interests across the layers you created. I've chosen to divide the interests randomly in three layers of 13 interests each.


Then you can push the interests directly to Facebook Ads Manager, but I don't like to do this. I didn't have the campaign setup yet, and wanted to complete that first within Ads Manager. So I just selected 'Copy interests manually' in the left menu to copy the interests to my clipboard > in my ad set targeting.


I created an ad set in Facebook optimised for Purchase conversions and targeted US/UK/CA/AU, Facebook feed on desktop, English language, Men between 25-55 years old. This is a 100% cold-traffic campaign, therefore I am specific about these demographics to reach my ideal buyer persona.

Then in the Detailed targeting section I copied the first layer of interests - clicked 'Narrow Further' and copied the second layer of interests. I repeated that for the third layer.


So now, to see my ad people should like 1 interests from the first layer, 1 from the second layer AND 1 from the third layer. This makes it laser-targeted.

Facebook estimates this audience size at 280.000 people.

I set the budget at $5 per day and planned to let the campaign spend at least $100 before I would evaluate the performance and make any changes.


The campaign spent $120 when I evaluated it for the first time and took the screenshot below. It generated 6 purchases at a cost per purchase of $20.


The purchase conversion value was $344, so a 2.86 return-on-ad-spend. Because most people purchase my annual plan, the lifetime value is higher.

In my books that's an insane performance for 1) cold traffic 2) the internet marketing niche. The targeting was spot-on because out of 78 link clicks, 6 people converted an purchased the offer (a cold-traffic conversion rate of 7.7%)

Optimisation - next steps

I concluded that the three-layered interest targeting is working really well for me. To drill-down further and see which exact interests generated the clicks and sales, I used the breakdown feature in ConnectExplore.

[work in progress - check back a little later]

ConnectExplore pricing

In this section we’ll dive into the pricing of ConnectExplore and I’ll reveal a smart trick that you should be aware of when making a purchase.

Lifetime license

Currently ConnectExplore is sold as a lifetime license for $197.

Since the launch a few years ago ConnectExplore, Wilco has been saying that the price will be  increase soon towards the target price of $297. In the checkout screen the $197 price is presented as $297 - $100 discount. Actually I think that's just a marketing tactic to create urgency, because the price has always been $197 since the launch.

Note: the pricing is excl. sales tax.

connectexplore pricing

At $197 lifetime I think it’s a great investment and definitely worth it in terms of ROI.

30-days money back guarantee

ConnectExplore offers a 30-day money back "no risk" guarantee.

connectexplore guarantee

I’ve tested this myself a few years ago when I first purchased ConnectExplore and requested a refund. At that time I wasn’t actively advertising on Facebook, so I bought the software but really didn’t use it. To me that was a waste of money I could invest better.

Without any questions asked I was refunded.

Partially because of this positive experience I decided to purchase it again later.


When Wilco de Kreij just started out, he didn’t have the whole ConnectSuite of Facebook related tools. Most of his software tools were introduced as lifetime offer.

But when the number of tools increased he started offering them as a package.

The price for the whole suite is $97 per month.

For me personally, buying the whole suite didn’t make sense because:

  • I don't run lead ads that I need to feed into a CRM (ConnectLeads).
  • I create advanced retargeting audiences myself using custom code (ConnectRetarget).
  • I run FB retargeting ads through Mailchimp, so my autoresponder and retargeting ads are already in sync (ConnectAudience).

So, apart from some minor features I don’t have a strong use-case for any of the other products offered in the ConnectSuite. Of course that can be entirely different for you, this is just my personal situation I’m describing. I think based on the list above, it’s easy to conclude an investment of $97 per month for the whole suite isn’t worth it for me. I'm sure that these tools are great, just like ConnectExplore - but they don't fit my situation.


When you purchase ConnectExplore you’ll notice that near the end of the sales-page the whole ConnectSuite is presented. That's the default. So when you click on the order button thinking you’re going to purchase ConnectExplore you’re actually purchasing a package containing ConnectExplore AND the ConnectSuite ($97 per month).

I'm sure that not everyone notices that on the checkout page...

connectexplorer subscription

It’s presented as a free 30-day trial to the ConnectSuite, but it’s still a recurring payment you’ll accept. So when you don’t cancel the suite within these 30 days you’ll be billed $97 every month. 

When you just want to purchase ConnectExplore you’ll have to click the small blue link below that says "Get ConnectExplore ONLY here."

connectexplore small link

It’s definitely a smart marketing tactic, but I also feel it’s a bit sneaky.

It’s of course up to you if you want to trial the full ConnectSuite (to see if it proves the $97 monthly price for your use-case, at least now you are aware of the recurring payment you’ll activate.

ConnectExplore alternatives

In this review I’ve tried to give an objective review of ConnectExplore.

I’m not entirely objective because inspired by ConnectExplore I’ve created an alternative Facebook interest tool. But I’m sure you’ve noticed in this review how positive I am about ConnectExplore - I really admire Wilco's work and use ConnectExplore myself.

I even recommend it to people over my own solution, depending on the use-case.

In this section I’ll make a comparison to alternative tools that also reveal hidden Facebook interests, so you have all the information to make your own choice.

The first alternative to ConnectExplore is AdsExplorer.


They’ve created a strong sales-page, but I would say that’s about it. 

To me it’s alarming when a website didn’t even put in the effort to get a valid SSL certificate to protect the payment details of their users. The tool sells for $97 per month or $297 lifetime.

When using AdsExplorer you can find hidden interests the same way as when you would use ConnectExplore. It also uses the Facebook Marketing API. However I think they do it a bit differently because their total number of interests for example for the keyword “fitness” is smaller than the number ConnectExplore returns.

I think this has to do with the automated suggestions that ConnectExplore adds.

  • Also allows you to find hidden Facebook interests, a little less than ConnectExplore.
  • Also supports other languages next to English.
  • Doesn’t offer integration with your ad account like ConnectExplore.
  • Higher price than ConnectExplore while the feature set is much smaller.

The second alternative to ConnectExplore is InterestsExplorer.


Again a very sales-y page that explains the features.

And again the owner didn’t get an SSL certificate...In the top left it shows that they’re still selling the “2017” version of their software; which is a Chrome Extension. The methodology to get hidden interests is different than any of the other alternative Facebook interest tools presented here. The Chrome Extension actually automates typing in your main keyword combined with the alphabet to force Facebook ads manager to show more interests. So for example; for the keyword "Dog" Facebook ads manager would normally suggest 25 interests to target. This tool types in “Dog a”, “Dog b” etc and saves the interests Facebook suggests into a database. This is not a very useful method, because 2017 data is outdated (not all of these interests can still be targeted today) and they miss a lot of interests because this “manual method” doesn’t reveal all of the interests that are available through the Facebook's API.

It sells for $67 lifetime.

  • Also allows you to find hidden Facebook interests, a lot less than ConnectExplore.
  • Uses a weird “manual method” to get interests, instead of Facebook’s API.
  • Saves interests to a database (version 2017) so no real-time check like ConnectExplore.
  • Doesn’t offer integration with your ad account like ConnectExplore.
  • It’s a Chrome Extension instead of cloud software. The last update to the extension was 23 March 2018; so it’s not actively maintained anymore by the developers.

The third and last alternative to ConnectExplore is the tool I’ve created: InterestExplorer.


When I first learned about Facebook API’s, I became really interested in the possibilities that these offer to develop value-adding tools on it. That’s when I quickly built and launched the first version. Then I iterated to add more features that I missed in ConnectExplore.

Now I use both ConnectExplore and my own software when doing interest targeting research.

I definitely look at ConnectExplore for features to add to InterestExplorer, but I also add features that I came up with myself - so it’s a unique product of its own. Currently it sells for $49 annual or $99 lifetime, so the price is much lower compared to ConnectExplore.

The feature set is smaller - so I feel the price should reflect that at this point.

  • Also allows you to find hidden Facebook interests, the same as ConnectExplore. Because we use a slightly different order of steps, we sometimes show interests that ConnectExplore doesn’t show; and sometimes it’s the other way around.
  • Doesn’t offer integration with your ad account like ConnectExplore. At least...not yet. At the moment we’re developing our test feature to submit it to Facebook for approval. We’re certain they will approve it, because they also approved the same feature for ConnectExplore. But we still need to complete the approval process to also be able to show “interest level” campaign statistics and allow you to push interests from our tool straight into your Facebook ad campaigns.
  • Offers a “quick search” feature to explore the interests on Facebook and Google; this is a unique feature that is a huge timesaver and is not offered by ConnectExplore.
  • Also has “Projects” to save interests, like ConnectExplore.
  • Offers a “team license”, to create an unlimited number of sub-accounts for your team members. This is a unique feature that makes it more suited for marketing teams.


That's it. Time for a conclusion and the $urprise I promised in the intro​ 🤫

I’ve explained in detail what ConnectExplore is, for whom it is created, how it works from a technical perspective and I’ve highlighted every feature that the tool offers - including the tiny limitation in the breakdown feature.

Lastly I’ve elaborated a bit on pricing and the sneaky marketing tactic they use to increase their average order value, and I’ve compared ConnectExplore to alternative tools to find hidden Facebook interests.

I think, armed with all this information, you should be able to draw your own conclusions now.

My personal conclusion is that ConnectExplore is a really valuable tool for anyone who runs Facebook ads and wants to outsmart their competitors. When you'll start using ConnectExplore, you’ll find interests that are more relevant and lower competition than you would find on your own using Facebook Ads Manager or Facebook Audience Insights.

You’ll quickly see a positive ROI on your investment, because you’ll not only have more (hidden) interest data at your possession, but can also save time & money on testing because of the unique “interest level” campaign statistics the ConnectExplore offers.

There are alternative solutions, of which I would say only my own tool InterestExplorer is a good option too (depending on your use-case). It allows you to find hidden interests the same way as ConnectExplore, has some unique timesaving features and is better suited to be used in marketing teams. But, at least at the moment, InterestExplorer can’t connect to your Facebook ad account like ConnectExplore can. Therefore the feature set is smaller and the pricing of my tool’s lifetime license is a lot lower compared to ConnectExplore.

So it kind of depends on your needs and budget what is the best choice.


I have a surprise offer, where you don’t have to make a choice.

$urprise: our ConnectExplore bonus!

You ended up on this page most likely because you were considering to purchase ConnectExplore. I think this in-depth review gave you all the information you need to make a well-considered choice. I’ve also shown that ConnectExplore is the most feature-rich Facebook interest tool that offers unique data-points none of the competing alternatives offer. And lastly I’ve also shown you my own software InterestExplorer that has some distinctive features too and sometimes shows interests that ConnectExplore doesn’t show.

So… you have two choices.

1) Purchase my tool InterestExplorer, currently priced at $49 annual / $99 lifetime for the individual license and $99 annual / $149 lifetime for the team license.

2) Purchase ConnectExplore, currently priced at $197 lifetime.

But I want to offer you a third choice, so you don’t have to choose.

When you purchase ConnectExplore today through my affiliate link and send me the proof of your purchase, you'll also get a lifetime InterestExplorer team license. This license is normally sold for $149, but you get is as a free bonus.

You can use both tools with their own distinctive features + get all future updates. Just with today’s pricing that would already be valued at $149 - which will only increase further in the future when we add new features to the application.

How’s that for a great deal? 

To apply for this ConnectExplore bonus, you have to make sure you purchase ConnectExplore through any of the links on this page. Only when a click through my link was the last before your purchase, I'll be rewarded the affiliate commission - and only then will you get your lifetime InterestExplorer team license.

I'll need a screenshot of your purchase confirmation (with timestamp visible) to confirm your purchase. You can send it just through FB Messenger, like below:


If you want to be 100% sure:

  • Open a new incognito browser tab, so no previous cookies are stored.
  • Copy and paste this link:
  • Purchase ConnectExplore and send me a screenshot of your purchase confirmation email.

Check out our website using the navigation at the top to learn more about InterestExplorer and use the Facebook Messenger widget to chat with us if you have any questions about our software or this offer. 


I've published this article, and will keep updating it. When I get questions about the contents I first add the answers to this FAQ section and I'll add them to the article later on if needed.

Is there a ConnectExplore trial?

No, ConnectExplore doesn't offer a free trial. They do offer a strong guarantee however. If you don't like their tool within the first 30 days after your purchase, you can request a full refund. 

Is there a ConnectExplore discount?

No, there is no ConnectExplore discount. The pricing has been fixed at $197 lifetime since the launch and I don't expect them to change this price anytime soon. If they'll change it, it will probably be a price increase based when they add new features to the platform. Affiliates of ConnectExplore also aren't allowed to present discounts, to you won't find these anywhere.

However, we offer a bonus package when you purchase ConnectExplore through our affiliate link. You'll get a free lifetime (team) license to our software - normally sold for $149.

If you look at it that way you're actually getting a $149 discount.