Facebook is constantly changing. And when Facebook announces changes, they are often implemented gradually in ad accounts. That’s why some users might already see them in their ad accounts, while others don’t. Recently, with the launch of Facebook’s Marketing API v.12.0 update, we’ve learned that
In the realm of Facebook advertising there’s an ongoing debate on the best way to target audiences. Everyone agrees that targeting is one of the most important elements of running succesful ad campaigns, but… Should you use Facebook interests vs lookalikes? Which works best? Is
If you’ve been advertising on Facebook for some time (like me), then you know that nothing is as fitful as Facebook. The UI of Facebook Ads Manager is constantly changing, as are the available features. In order to simplify the interface and make it accessible
Should you check the Detailed Targeting Expansion feature in Facebook Ads Manager when creating a new ad set? That’s the question I’ll answer in this article because the use of Facebook interest targeting expansion is a topic I regularly get questions about. Detailed Targeting Expansion
While your favorite guru was still teaching secret strategies for “training” your pixel, I already warned you that Apple would crumble our Facebook cookies soon… it seems the time has come. An update to iOS14 that is announced for early 2021, requires all apps to
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