Education

Facebook Interests vs Lookalikes, Which One Should You Use?

In the realm of Facebook advertising there’s an ongoing debate on the best way to target audiences. Everyone agrees that targeting is one of the most important elements of running succesful ad campaigns, but… Should you use Facebook interests vs lookalikes? Which works best? Is

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Education

How To Find Facebook Hidden Interests (Free & Paid Methods)

If you’ve been advertising on Facebook for some time (like me), then you know that nothing is as fitful as Facebook. The UI of Facebook Ads Manager is constantly changing, as are the available features. In order to simplify the interface and make it accessible

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Education

Facebook Detailed Targeting Expansion… Should You Use It?

Should you check the Detailed Targeting Expansion feature in Facebook Ads Manager when creating a new ad set? That’s the question I’ll answer in this article because the use of Facebook interest targeting expansion is a topic I regularly get questions about. Detailed Targeting Expansion

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Education

How Does iOS14 Impact Your Facebook Ads? (For Non-Techies)

While your favorite guru was still teaching secret strategies for “training” your pixel, I already warned you that Apple would crumble our Facebook cookies soon… it seems the time has come. An update to iOS14 that is announced for early 2021, requires all apps to

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Education

How Does Facebook Determine Interests For Ads Targeting?

When targeting Facebook ads to interest audiences, it’s not always clear to advertisers how Facebook determines these interests. This article lifts the curtain. Facebook determines interests for ads targeting using a variety of sources both inside the Facebook platform as well as on external websites

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