12 best Facebook marketing tools

Facebook is a powerhouse for brand marketing, offering businesses and individual creators the opportunity to target vast audiences. This is where Facebook’s Marketing Platform helps you engage with the customers directly and personally, fostering a community around your brand. Its extensive data analytics allow brands to measure the effectiveness of their marketing campaigns with precision.

But there are many moving elements to take care of when creating and executing successful marketing strategies on Facebook. For brands, managing marketing manually on such a large and complex platform is often overwhelming and inefficient.

This is where Facebook marketing tools step in. You can easily find many tools with solid features to help you control all kinds of marketing aspects. These tools offer robust features that automate routine tasks, optimize ad spending, streamline content scheduling, and provide detailed analytics through user-friendly interfaces and more.

In this article, we’ll discuss all about Facebook marketing tools and explore 12 must-use Facebook marketing tools.

What are Facebook marketing tools?

Facebook marketing tools are software offerings that automate, improve, and simplify advertising practices on this social media platform. For example, these applications enable you to manage your presence on other networks, schedule posts, scrutinize engagement statistics, etc.

Say, a small bakery that adopts a widely used Facebook marketing tool to schedule and analyze its social media posts. By implementing this, the bakery can significantly boost its customer engagement within just a few months.

Why are Facebook marketing tools important?

Facebook marketing tools are not just convenient; they are a transformative element in how businesses can harness the power of social media. These tools provide strategic advantages that can elevate your brand’s presence on Facebook significantly.

Enhanced analytical insights

Rich analytic data is paramount for businesses that continuously need to adjust their marketing strategies. Many tools offer insights that go beyond the basics such as page views or likes to include user engagement patterns, best times to post, demographic information about top-engaged users among others.

This level of information allows for better decisions which can significantly improve the effectiveness of the campaigns, budgets optimization, and ultimately a higher return on investment ROI.

Imagine a local boutique which has begun using Facebook marketing tools to monitor what kind of promotions bring most traffic to its page. They find out that posts with customer testimonials and behind-the-scenes content generate more interactions and conversions compared to direct product ads. With this realization they are able to change tactics by including such statements thus directly influencing their revenue as well as online engagement.

Streamlined content management

Effective content management is vital for maintaining a consistent posting schedule, which keeps the audience engaged and ensures a steady stream of content. This consistency is critical for building a loyal following.

Streamlined content management reduces the burden on marketing teams, mitigating the risk of burnout and reducing human error. It enables teams to devote more time to strategic thinking and creative processes, ensuring that content is not only consistent but also high quality and aligned with the brand’s goals.

Say, a growing coffee shop chain uses a Facebook marketing tool to coordinate and schedule weekly posts for all their locations. They keep their promotional content not only consistent but also highly tailored to local events and offers, enhancing engagement. This strategic approach ensures that every location maintains the chain’s brand voice while also addressing local customer interests, significantly boosting local customer engagement and loyalty.

Targeted advertising

Facebook marketing tools allow advertisers to pinpoint their audience with great accuracy. Advertisements can be made more specific by identifying particular demographic groups, interests and behaviors. This enhances the effectiveness of ads because they are seen as being more relevant.

Engagement and conversion rates are likely to increase with such relevance. Consequently, ad expenditure is used more efficiently. Rather than spending money on people who have no interest in what is being offered, businesses need to direct their marketing budgets towards targeted prospects. Such an approach is essential for small firms and start-ups where every penny counts.

For example, a virtual gym teacher might employ a Facebook marketing tool to run fitness and wellness ads aimed at city residents’ only. By narrowing her focus to these demographics, she significantly increases the enrollment for her virtual classes. This strategy not only maximizes her ad spend but also builds a community of engaged and loyal customers who are likely to recommend her classes to others, showcasing the compound benefits of well-targeted advertising efforts.

Criteria for picking Facebook marketing tools

The right tools he­lp your digital marketing work better. The­y make tasks easier and he­lp you reach your marketing goals. Here­ are key things to look for when picking tools:

Inte­gration abilities

Integration abilities me­an the tool can connect and share data with othe­r software like CRM systems, e-mail marketing programs, and e-commerce­ sites.

Good integration ties your marke­ting together and data flows easily be­tween systems. This automate­s marketing tasks and keeps custome­r interactions consistent across channels.

This give­s you a clear view of campaigns and customer be­haviors. You can then create pe­rsonalized marketing strategie­s and improve customer expe­riences.

For example­, a retail store connects the­ir Facebook tool with their online store­ and email system. This lets the­m automatically take customer actions from Facebook ads and use­ that data for personalized email campaigns. Targe­ted promotions based on past interactions boost sale­s.


Ease of use shows how simple and straightforward a tool is. It he­lps your team use the­ tool well, even if the­y don’t know much about it. A user-friendly tool doe­sn’t need much training time. This make­s using the tool less confusing and more productive­.

When a tool is easy to work with, eve­ryone on the team can e­asily manage social media and plan campaigns. This allows for more cre­ative and engaging marketing ide­as.

For example, a community arts cente­r chose a Facebook marketing tool that is e­asy to navigate and understand. The diverse staff, including non-technical people­, found it simple to use the tool to promote­ cultural events and interact with the­ir audience. As a result, the­ir social media engageme­nt increased, leading to highe­r attendance at eve­nts and workshops.

Analytics and reporting data

Analytics and reporting data shows how well campaigns are­ performing. It provides information on audience­ details and engageme­nt statistics.

Detailed analytics are crucial to se­e if marketing efforts are­ working. Good reports help you understand the­ impact of your campaigns. This data helps you improve strategie­s and better use re­sources for improved results.

For instance­, an online beauty retaile­r used a Facebook marketing tool with advance­d analytics. They tracked user e­ngagement and sales from spe­cific campaigns. The detailed re­ports showed which content types le­d to the highest sales. This allowe­d them to create more­ of that content and adjust their marketing budge­t to focus on the most effective­ strategies.

Value for mone­y

Checking a tool’s money value involves its abilitie­s, work quality, and impact on marketing return. A tool that gives good value­ helps budgets stretch far and mone­y gets spent smartly, giving top returns pe­r dollar spent. This matters most for small businesse­s or limited budgets where­ cash must get used efficie­ntly for the business to grow and make profit.

For e­xample, a green home ware startup can pick an affordable Facebook marke­ting tool. It has key features like­ ad control, scheduling posts, and basic stats. Though cheap, it still allows effe­ctive campaigns to spread the brand and gain ne­w customers. So, they get what the­y need while saving mone­y.

User Support

Good user support helps users solve issues quickly while using the tool. Great support can make or break marke­ting processes. If issues crop up, quick and helpful re­sponses limit downtime and damage. Campaigns can ke­ep running as planned without big troubles.

For instance­, a digital marketing business often face­s complex scenarios when using Face­book marketing tools. Their tool has a handy support team to call on. The­ experts give de­tailed instructions and troubleshoot promptly. This way, the busine­ss avoids major delays and clients stay satisfied with the­ir work.

12 must-use Facebook marketing tools

In this section we will dee-dive into 12 best Facebook marketing tools you can use.

Sprout Social



  • Manage all your social messages from a single platform.
  • Plan, schedule, and publish content across multiple social networks.
  • Track and analyze performance data to understand the impact of your social media campaigns.
  • Keep track of all your customer interactions with interaction history and contact details.
  • Collaborate with team members within the platform, assign tasks, and manage approvals.

Pricing models

  • Standard: $249/month,
  • Professional: $399/month,
  • Advanced: $499/month,
  • Enterprise.


  • Comprehensive feature set that covers almost every aspect of social media management.
  • Intuitive interface that simplifies complex tasks.


  • Can be expensive for small businesses or startups.
  • The wealth of features can be overwhelming for new users.




Manage your contacts and companies, store detailed records of customer interactions.
Automate repetitive tasks like email sending, social media posts, and other website actions.
Track the various stages of a lead’s journey, from visitor to customer.
Create and optimize your email campaigns.
Schedule and publish content to social networks right from your HubSpot account and track engagements.

Pricing models

  • Free version with basic features
  • Marketing Hub Professional: $800/mo
  • Marketing Hub Enterprise: $3,600/mo


  • Extensive integration options with other platforms.
  • Comprehensive features across CRM, marketing, sales, and services.


  • Can become expensive as additional features and capabilities are added.
  • Some advanced features require a steep learning curve.




  • Manage all your social media interactions in one place.
  • Schedule posts across multiple channels simultaneously.
  • Monitor mentions, hashtags, and keywords.
  • Compare your social media performance with that of your competitors.
  • Generate detailed reports that provide insights into engagement, audience growth, and content performance.
  • Assign tasks, manage permissions, and collaborate effectively.

Pricing models

  • Standard: $69/month
  • Professional: $99/month
  • Advanced: $149/month
  • Custom


  • Comprehensive toolset that covers most needs of social media management.
  • User-friendly interface that simplifies complex tasks.


  • Some features are limited in depth compared to specialized tools.
  • Higher pricing tiers can be costly for smaller businesses or individual users.




  • Choose from thousands of templates for almost any type of visual content.
  • Manipulate elements within templates using Canva’s intuitive drag-and-drop editor.
  • Collaborate in real-time on designs with teammates or clients.
  • Order prints of your designs directly from Canva, including business cards, flyers, and posters.
  • Schedule and publish your designs to social media directly from Canva.
  • Edit photos and create videos within Canva.

Pricing models

Canva offers a free version with basic functionalities and three paid subscriptions: Pro. Teams, and Enterprise.


  • Wide range of templates and design options makes it suitable for various needs.
  • The ability to collaborate and share designs easily enhances teamwork.


  • The free version is limited in features, pushing users towards a subscription.
  • While user-friendly, it may lack the depth required for complex graphic design tasks.




  • Schedule content to be posted at specific times across multiple social networks.
  • Manage all social interactions in one place, ensuring timely responses to comments, messages, and mentions.
  • Generate detailed reports on the performance of your social media activities.
  • Discover content ideas based on trending topics and audience interests.
  • Collaborate with team members, assign tasks, and track progress.

Pricing models

  • Creator: $29 /mo
  • Traction: $89 /mo
  • White label: $240 /mo
  • White label+: $750 /mo


  • Comprehensive integration with a wide range of social media platforms.
  • Robust analytics tools that provide valuable insights into social media performance.


  • Can be expensive for smaller businesses or freelancers.
  • The interface might be complex for beginners.




  • Schedule posts across various social media platforms from one central dashboard.
  • Track the engagement of your posts, including likes, shares, comments, and more.
  • Create engaging images for your posts using Buffer’s Pablo tool.
  • Work with team members within Buffer to approve posts, manage contributions, and delegate tasks.
  • View and manage your entire social media schedule in a calendar format.
  • Manage and respond to social conversations and customer inquiries through Buffer Reply.

Pricing models

  • Free plan with limited features
  • Essentials: $6 /mo
  • Team: $6 /mo
  • Agency: $120 /mo


  • User-friendly interface that simplifies social media management.
  • Comprehensive analytics help track and optimize social media performance.


  • Some key features like Buffer Reply are only available in higher-tier plans.
  • The free version has significant limitations on scheduling and number of posts.




  • Schedule posts at optimal times determined by Hootsuite’s analytics, ensuring maximum engagement.
  • Monitor keywords, mentions, and trends across social media.
  • Generate detailed reports on social media performance.
  • Discover and curate content from across the web, relevant to your audience.
  • Manage team permissions and workflows, coordinate tasks and responsibilities among team members.
  • Secure your social media accounts with advanced security options.

Pricing models

Hootsuite offers a range of pricing plans from basic free plan to Professional, Team, and Enterprise Custom.


  • Extensive feature set covers nearly every aspect of social media management.
  • Supports a wide range of social media platforms.


  • Can be costly for small businesses, especially at higher tiers.
  • The interface can be overwhelming due to the multitude of features.




  • Create chatbots using a simple, intuitive interface without needing to write code.
  • Incorporate images, videos, and other media into your chatbot conversations.
  • Design conversation flows that guide users through a series of steps based on their inputs.
  • Integrate ManyChat with tools like Shopify, Mailchimp, and Zapier.
  • Segment your audience based on their interactions and behavior with the chatbot.
  • Take over the conversation from your bot when needed, providing a live chat option.

Pricing models

  • Free plan with basic features
  • Pro plan: $15 /mo
  • Premium plan


  • User-friendly interface makes it easy to build and deploy chatbots.
  • Integration with major e-commerce and marketing platforms enhances functionality.


  • The free version is quite limited in terms of features and customization.
  • Dependency on Facebook Messenger means it is not suitable for businesses looking to use multiple messaging platforms.




  • Choose from a variety of templates to quickly create surveys, polls, or quizzes.
  • View and analyze responses as they come in.
  • Immediate insights into the data collected, make quick decisions based on user feedback.
  • Build and customize your projects with a user-friendly drag-and-drop interface.
  • Embed polls and surveys directly into your website or blog, or share them via email and social media.
  • Use filtering, cross-tabulation, and other analysis tools to deeply understand your data.
  • Create surveys in multiple languages.

Pricing models

  • Free basic version with limited features
  • Premium: $25 /mo
  • Business: $59 /mo
  • and Team: $29 /per user/mo


  • Easy to use with a variety of customizable templates.
  • Comprehensive analysis tools enhance data interpretation.


  • Advanced features and higher response limits require a paid subscription.
  • Some users may find the design options limited compared to specialized survey design tools.




  • Build custom apps for your promotions using a user-friendly drag-and-drop interface.
  • Encourage participants to share your promotions on their social media profiles, amplifying your campaign’s reach and effectiveness.
  • Collect email addresses directly through the promotional apps.
  • Monitor the performance of your promotions with real-time analytics.
  • Customize your apps with your brand’s colors, logos, and other elements.

Pricing models

  • Free trial to explore the platform’s capabilities
  • Single App: $29.95 /mo
  • 5 Apps: $59.95 /mo
  • Unlimited: $79.95 /mo


  • Extensive customization options allow for brand-aligned promotions.
  • Tools for social sharing and email integration enhance campaign reach and lead generation.


  • Pricing can be a barrier for smaller businesses or those with limited promotional needs.
  • Some users may find the interface less intuitive than more modern competitors.




  • Automatically sync leads from Facebook ads directly to your CRM.
  • Create highly targeted custom audiences on Facebook using your CRM data.
  • Leverage Facebook’s lookalike audience feature to reach new users.
  • Set up ads that trigger based on specific actions taken by users, such as visiting a webpage or engaging with a previous ad.
  • Manage ads across various platforms, not just Facebook.
  • Maintain compliance with data protection regulations such as GDPR

Pricing models

Driftrock offers custom pricing based on the specific features and scale required by the business.


  • Direct integration with CRM systems streamlines the lead management process.
  • Advanced targeting capabilities enhance the effectiveness of Facebook campaigns.


  • Pricing transparency can be an issue as detailed quotes are tailored and not publicly listed.
  • The platform may require a learning curve to fully utilize all its features effectively.




  • Track mentions of your brand across social media, blogs, news sites, and forums.
  • Identify where your brand logos appear in images and videos across the web.
  • Gauge the sentiment of the conversations around your brand, whether positive, negative, or neutral.
  • Discover key influencers and opinion leaders in your industry.
  • Compare your brand’s performance against competitors.
  • Create tailored dashboards to track specific KPIs and metrics.

Pricing models

Talkwalker offers customized pricing plans based on the specific needs and scale of use required by the client.


  • Comprehensive monitoring capabilities across multiple types of media.
  • Advanced analytics provide deep insights into brand performance and audience sentiment.


  • Custom pricing may be expensive for small businesses or startups.
  • The vast amount of data and features can be overwhelming for users without dedicated analytics training.




  • Automatically detect and hide or delete comments that contain offensive content in 12 languages, spammy URLs, images, email addresses, phone numbers, keywords, and more.
  • Set filters to automatically manage comments based on specific keywords, which could be anything from competitors’ names to unwanted topics.
  • Manage all comments from one AI-powered inbox.
  • Options to hide all new comments until reviewed or automatically hide them based on selected filters.
  • Insights into your comment management effectiveness through detailed options for tracking and reporting.
  • Integration with Facebook and Instagram, enabling you to manage all comments from these platforms.
  • Collaborate with team members, virtual assistants, and clients without sharing passwords.
  • Use AI to generate draft responses or set up automated replies triggered by specific keywords
  • Translate comments into and from many languages.
  • Perform bulk actions like hiding, unhiding, liking, or deleting comments.

Pricing models

  • Starter: $29/month
  • Growth: $49/month
  • Pro: $99/month
  • Elite: $199/month


  • Automates the time-consuming task of comment moderation, allowing teams to focus on more strategic activities.
  • Helps maintain a positive social media presence by promptly dealing with inappropriate content.


  • Over-reliance on automation might result in the accidental removal of non-offensive comments if keyword filters are not carefully set.
  • May require regular updates and tuning to adapt to new forms of inappropriate content or changing conversational contexts.


Facebook Marketing Tools are very important for making the most of marketing on Facebook. They make tasks easier, improve interactions with customers, and give clear insights, which are important for enhancing online presence. These tools help you manage your marketing more effectively, increase customer engagement, and keep your messages consistent. But choosing the right tools is crucial. Follow the criteria mentioned and try-out the tools we discussed above.